ZoomInfo vs D&B Hoovers

ZoomInfo does not publish pricing. All plans are annual contracts, quote-based. The Basic plan at ~$3,000/yr is not publicly advertised and is selectively offered. Ask for it directly. ZoomInfo is unique in this category: credits are only spent on export, not on viewing or searching contact data. This means Basic's 2,000 credits go much further than credit limits at competing tools. Professional at $14,995/yr is the entry point most buyers encounter without asking. Prices shown are list rates; negotiated deals typically land 20-40% below list.

D&B Hoovers is currently piloting a credit-based model with unlimited seats. Pricing below reflects this pilot program, confirm current structure directly with a rep as terms may change.

ZoomInfo is highly negotiable, especially at end-of-quarter. Discounts of 20–40% on list price are common. Multi-year commits unlock larger discounts. Competing quotes from Seamless or Clay are effective leverage. On the Global Data add-on ($9,995/yr list): a single ask has yielded discounts as high as 75%. Always negotiate this separately before signing.

We went through live negotiations with D&B directly. An AVP stepped in toward the end and effectively took over the negotiations from their side. The offers we received came in 25-35% below list price. Bundle pricing, Hoovers with Bombora intent data, and/or technology mapping was meaningfully discounted and worth asking about even if you only want the base product, as the gap narrows considerably at their offer prices. We were focused on an 80k-320k credit allotment in our negotiations. Multi-year terms are available and worth considering given the built-in 6% annual increase, though the year 1 discount erodes quickly at that rate. Competing quotes from ZoomInfo or Cognism are effective leverage. Negotiate add-ons separately from the base package. We have the full offer breakdown, including line-by-line list vs. offer prices for all four bundle options, in our Sales Intelligence Pricing Report.