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Sales Intelligence

D&B Hoovers Pricing

Dun & Bradstreet's sales intelligence platform with 500M+ company profiles and unmatched firmographic depth.

Credit-BasedVerified May 31, 2026Visit D&B Hoovers →
$49/moStarting price
2Plans available
TrialFree option
5Hidden cost warnings

Pricing Plans

as of May 31, 2026
D&B Hoovers is currently piloting a credit-based model with unlimited seats. Pricing below reflects this pilot program, confirm current structure directly with a rep as terms may change.
Essentials
$49
/mo · month-to-month, or $529/yr with annual commitment
  • 150 credits/month
  • Company & contact search
  • 175+ search filters
  • Smart list building
  • Real-time trigger alerts
  • 7-day free trial
Enterprise
$5,000+
/yr · unlimited seats, annual contract, contact sales for custom volume
  • Credit-based pricing (volume determines rate)
  • 10k credits: $5,000/yr ($0.50/credit)
  • 40k credits: $10,100/yr ($0.25/credit)
  • 80k credits: $16,700/yr ($0.21/credit)
  • 160k credits: $27,300/yr ($0.17/credit)
  • Bombora Intent add-on available
  • Website Visitor Tracking add-on available
  • CRM integration (Salesforce, Dynamics)
  • Full API access

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

5 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Company records cost credits too
Exporting a contact record also requires exporting the associated company record, at 1 additional credit. This only applies to the first contact exported from each company, but teams prospecting across hundreds of companies will burn through credits faster than the contact count alone suggests.
Add-on pricing is inconsistent
Bombora Intent and Website Visitor Tracking add-ons do not scale predictably with package size. Adding both to the 80k package costs $8,300; adding both to the 160k package costs $15,400, roughly 2x more for the same features. Pricing appears to be based on perceived customer value rather than a consistent rate card. Negotiate these separately.
6% annual price increase is baked in
D&B Hoovers contracts include a 6% year-over-year rate increase by default. On a $16,700 base, that's an additional $1,000+ per year without adding a single credit or feature.
Pilot program risk
The Enterprise credit-based structure is described as a pilot program. Terms, credit allocations, and add-on pricing may change before or at renewal. Confirm current terms in writing before signing.
Renewal price uplift
Auto-renewal clauses are standard and enforced. They are typically triggered 30–60 days prior to end of term, though this varies by contract. A simple email to your rep immediately after signing saying "This is my notice of non-renewal" covers you if you're not ready to commit long-term.

Negotiation Reality

What we know

We went through live negotiations with D&B directly. An AVP stepped in toward the end and effectively took over the negotiations from their side. The offers we received came in 25-35% below list price. Bundle pricing, Hoovers with Bombora intent data, and/or technology mapping was meaningfully discounted and worth asking about even if you only want the base product, as the gap narrows considerably at their offer prices. We were focused on an 80k-320k credit allotment in our negotiations. Multi-year terms are available and worth considering given the built-in 6% annual increase, though the year 1 discount erodes quickly at that rate. Competing quotes from ZoomInfo or Cognism are effective leverage. Negotiate add-ons separately from the base package. We have the full offer breakdown, including line-by-line list vs. offer prices for all four bundle options, in our Sales Intelligence Pricing Report.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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