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Sales Engagement

Apollo Sequences Pricing

Apollo's built-in sales engagement layer — sequences and outreach automation included with every Apollo plan, no separate subscription needed.

Per SeatVerified March 13, 2026Visit Apollo Sequences →
$0Starting price
4Plans available
YesFree option
2Hidden cost warnings

Pricing Plans

as of March 13, 2026
Apollo Sequences is not a separate product — it is the outreach/sequencing capability built into Apollo.io, which is primarily a sales intelligence and data platform. Sequences (email automation, cadences, task workflows) are included on all Apollo plans including the free tier. If you are evaluating Apollo purely as a sales engagement tool (rather than for its contact database), see Apollo.io in the Sales Intelligence category for full pricing. This entry covers the SE-specific features and how they compare to standalone SE tools.
Free
$0
Sequences included. Limited to basic email sequences and 2 active sequences per user. 10 email exports/mo. No dialer, no LinkedIn automation.
  • Basic email sequences (2 active)
  • Email tracking and analytics
  • CRM sync (limited)
  • Meeting scheduling
  • AI email generation (basic)
Basic
$59
/user/mo · billed annually ($49/user/mo). Monthly billing available. Unlimited sequences, email steps, and contacts in sequences. No dialer. LinkedIn automation is limited.
  • Unlimited sequences
  • Unlimited email steps
  • A/B testing on sequences
  • Advanced email analytics
  • CRM sync (full)
  • AI sequence writer
Professional
$99
/user/mo · billed monthly, no contract. Annual billing: $79/user/mo. Adds dialer, call recording, LinkedIn automation steps, advanced reporting.
  • Everything in Basic
  • Built-in dialer and call recording
  • LinkedIn automation steps in sequences
  • Advanced reporting and analytics
  • Salesforce integration (full)
  • Custom stages and fields
Organization
$447
/mo · Annual contract required. Minimum 3 users at $149/user/mo billed monthly, or $4,284/yr ($119/user/mo) with annual billing. Additional users $149/user/mo. Adds advanced permissions, custom roles, dedicated support.
  • Everything in Professional
  • Advanced permissions and roles
  • Custom call dispositions
  • Dedicated account manager
  • SSO
  • Advanced security

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Apollo is a data platform first — SE features are included, not the focus
Apollo's sequences are solid for SMB and mid-market outbound, but teams comparing to dedicated SE platforms like Outreach or Salesloft will find differences in enterprise features, analytics depth, and Salesforce integration fidelity. The value proposition is getting data + sequencing in one tool.
Credit system for contact data compounds with SE usage
Apollo uses credits for contact data exports. High-volume sequencing means higher data consumption, which can exhaust credits quickly on lower plans. See Apollo.io pricing in Sales Intelligence for full credit model details.

Negotiation Reality

What we know

Apollo negotiates, especially at Organization tier and on multi-year deals. Annual commit already saves ~20%. End of quarter timing helps — Apollo's sales team has quota pressure. Competing quotes from Outreach (for enterprise) or Reply.io (for mid-market) are effective. The startup discount is real and worth asking about directly.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare Apollo Sequences with alternatives

See how it stacks up against Outreach, Salesloft, HubSpot Sales Hub.

Open Comparison Tool →

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Outreachquote-only

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The original enterprise sales engagement platform — sequences, dialing, deal management, and AI across the full outbound motion.

Salesloftquote-only

From $125/user/mo

Enterprise sales engagement platform — now part of Clari following a 2025 acquisition. Cadences, dialer, conversation intelligence, and pipeline management.

HubSpot Sales Hubper-seat

From $20/seat/mo

HubSpot's sales engagement layer — sequences, email tracking, dialer, and pipeline tools built natively into the HubSpot CRM.