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Email Marketing

AWeber Pricing

One of the original email marketing tools, founded in 1998, simple, reliable, and still trusted by hundreds of thousands of small businesses.

Usage-BasedVerified March 22, 2026Visit AWeber →
$0Starting price
3Plans available
YesFree option
1Hidden cost warnings

Pricing Plans

as of March 22, 2026
Three plans: Free, Lite, Plus. Free plan for up to 500 subscribers. AWeber is one of the oldest email tools in the market, launched 1998. Key strengths: simplicity, AI email writer, 700+ templates, web push notifications. Pricing is on the high side vs newer competitors at scale. Annual billing saves ~16%.
Free
$0
500 subscribers, unlimited sends. AWeber branding on emails. Basic automation (1 sequence).
  • 500 subscriber limit
  • Unlimited email sends
  • Drag-and-drop editor
  • Landing pages
  • Basic automation
  • AI writing assistant
Lite
$15
/mo · for 500 subscribers. Annual: $12.50/mo. Scales: 2,500 = $30/mo, 5,000 = $50/mo, 10,000 = $70/mo. Removes AWeber branding, adds 3 automations.
  • Remove AWeber branding
  • 3 email automations
  • Advanced reporting
  • Split testing
  • 700+ templates
  • Web push notifications
Plus
$30
/mo · for 500 subscribers. Annual: $20/mo. Scales: 5,000 = $100/mo, 10,000 = $149/mo. Unlimited automations, split testing.
  • Everything in Lite
  • Unlimited automations
  • Advanced split testing
  • Purchase conversion tracking
  • Team collaboration (3 users)
  • Priority support

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

1 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Expensive at scale vs alternatives
At 10,000 subscribers, AWeber Plus costs $149/mo. MailerLite Growing Business is $54/mo for the same list size. AWeber's value is simplicity and longevity, not price.

Negotiation Reality

What we know

AWeber is self-serve with minimal negotiation. Annual billing saves ~16%. For most new buyers, MailerLite or Kit offer better value. AWeber's advantage is its long track record of deliverability and simplicity, worth it for users who want zero learning curve.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare AWeber with alternatives

See how it stacks up against Mailchimp, Klaviyo, Kit.

Open Comparison Tool →

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