Clay Pricing

Clay's pricing has two moving parts: actions and data credits. Understanding both is essential before picking a plan. Actions are consumed per workflow step, a 5-step workflow run against 1,000 records costs 5,000 actions. It doesn't matter whether that step is a webhook, a formula, an AI prompt, or a data lookup, each step counts as 1 action. Data credits are spent separately on the actual provider lookups within those steps. As of March 2026, Clay reduced data credit costs significantly: enriching a person costs 0.5 credits (down from 1), validating an email via ZeroBounce costs 0.1 credits, finding a work email via Icypeas costs 0.2 credits, pulling a phone number via LeadMagic costs 2 credits (down from 6), company revenue via Clearbit costs 3 credits (down from 8), and company tech stack via BuiltWith costs 1 credit (down from 2). To put it in real terms: a typical 5-step enrichment workflow (validate email, enrich account, get phone number, write AI copy, send) consumes 7.3 data credits and 5 actions per record. On the old Starter plan at $149/mo, that same workflow cost $1.49 per record. On the new Launch plan at $185/mo, it costs $0.39 per record, roughly 4x more efficient. Per-record cost also nearly equalizes between Launch and Growth ($0.39 vs $0.38), meaning Growth is about volume capacity and features, not cost efficiency. Budget both pools independently. You can exhaust actions without touching data credits, or vice versa. Clay frames the new model as a cost reduction for most users, and for light workflows, that's true. But for power users running longer, more complex automations, actions compound quickly. Adding a second billing dimension alongside data credits means two meters running simultaneously, which tends to capture more revenue than one, not less.