Directory›Compare›Apollo.io vs Lead411

Pricing Comparison 2026

Apollo.io vs Lead411

Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 10, 2026.

Mid-market · Sales Intelligence

Apollo.io

From $59/user/mo

Per Seat · 3 plans

Smb / Mid-market · Sales Intelligence

Lead411

From $900/user/yr

Flat Rate · 3 plans

At a glance

	Apollo.io	Lead411
Starting price	$59/user/mo	$900/user/yr
Pricing model	Per Seat	Flat Rate
Free trial	✓ Yes	✓ Yes
Annual only	✓ No	✓ No
Plans	3 tiers	3 tiers
Hidden costs	4 flagged	4 flagged
Last verified	March 10, 2026	March 16, 2026

Plan breakdown

Apollo.io

Free plan available with 100 credits — functional for evaluation but too limited for real outbound.

Basic

$59

/user/mo · month-to-month — or $49/user/mo with annual commitment (20% off)

Professional

$99

/user/mo · month-to-month — or $79/user/mo with annual commitment (20% off)

Organization

$4,284

/yr · $119/user/mo, annual commitment only — 5% discount at 10 seats, 8% at 20 seats, min. 3 users

Lead411

Spark

$900

/user/yr · $75/user/mo annual commitment — or $99/user/mo month-to-month

Ignite

Custom

· annual contract — contact sales

Blaze

$5,000

/yr · 1 user included — $500/user/yr for additional seats, annual contract

Hidden costs

Apollo.io — 4 flagged

Credits don't roll over

Unused credits expire at the end of each billing cycle. There is no rollover. Additional credits can be purchased at $0.15–$0.25/credit depending on volume.

Mobile credits are tightly rationed

Even on the Professional plan you get just 100 mobile credits per month. Phone-heavy teams will exhaust these quickly.

Dialer requires Professional tier

If your team calls prospects, you cannot use the basic plan. The US dialer is locked to Professional and above.

Seat reductions locked mid-term

You cannot reduce seats during your contract period. If your team shrinks, you still pay for all seats until renewal.

Lead411 — 4 flagged

Spark export cap hits fast

200 exports/month is roughly 10 new contacts per working day. Active SDRs doing real outbound will exceed this quickly. Each overage export costs $0.50, which can nearly double the monthly bill during busy periods.

Bombora intent is a paid add-on on Blaze

Intent data is not included in the $5,000 Blaze base price. Add $750/seat/yr for Bombora intent (12 topics). A 5-user team adding intent to all seats costs an additional $3,750/yr.

Rollover is capped

Unused exports roll over but cap at 2x your monthly allocation (400 max on Spark). Credits are lost on cancellation.

Annual billing required for best price

Monthly billing on Spark costs $99/mo vs $75/mo annual — a 32% premium. The advertised $75 price requires an annual commitment.

Negotiation intel

Apollo.io

Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.

Lead411

Lead411 is among the more negotiable tools in this category. A rep offered up to 5 users included in the $5,000 Blaze price — list rate is 1 user. Always ask before accepting. Multi-year contracts unlock meaningful discounts — 10% off per year on a 2-year deal, 20% off per year on a 3-year deal. They compete aggressively on price vs ZoomInfo and Apollo and offer contract buyout options in some cases.

Full Apollo.io pricing →Full Lead411 pricing →

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Apollo.io

Lead411

Starting price

$59/user/mo

$900/user/yr

Pricing model

Per Seat

Flat Rate

Free trial

✓ Yes

Annual only

✓ No

Plans

3 tiers

Hidden costs

4 flagged

Last verified

March 10, 2026

March 16, 2026

Plan breakdown

Apollo.io

Free plan available with 100 credits — functional for evaluation but too limited for real outbound.

Basic

$59

/user/mo · month-to-month — or $49/user/mo with annual commitment (20% off)

Professional

$99

/user/mo · month-to-month — or $79/user/mo with annual commitment (20% off)

Organization

$4,284

/yr · $119/user/mo, annual commitment only — 5% discount at 10 seats, 8% at 20 seats, min. 3 users

Lead411

Spark

$900

/user/yr · $75/user/mo annual commitment — or $99/user/mo month-to-month

Ignite

Custom

· annual contract — contact sales

Blaze

$5,000

/yr · 1 user included — $500/user/yr for additional seats, annual contract

Hidden costs

Apollo.io — 4 flagged

Credits don't roll over

Unused credits expire at the end of each billing cycle. There is no rollover. Additional credits can be purchased at $0.15–$0.25/credit depending on volume.

Mobile credits are tightly rationed

Even on the Professional plan you get just 100 mobile credits per month. Phone-heavy teams will exhaust these quickly.

Dialer requires Professional tier

If your team calls prospects, you cannot use the basic plan. The US dialer is locked to Professional and above.

Seat reductions locked mid-term

You cannot reduce seats during your contract period. If your team shrinks, you still pay for all seats until renewal.

Lead411 — 4 flagged

Spark export cap hits fast

Bombora intent is a paid add-on on Blaze

Intent data is not included in the $5,000 Blaze base price. Add $750/seat/yr for Bombora intent (12 topics). A 5-user team adding intent to all seats costs an additional $3,750/yr.

Rollover is capped

Unused exports roll over but cap at 2x your monthly allocation (400 max on Spark). Credits are lost on cancellation.

Annual billing required for best price

Monthly billing on Spark costs $99/mo vs $75/mo annual — a 32% premium. The advertised $75 price requires an annual commitment.

Negotiation intel

Apollo.io

Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.

Lead411