Our methodology
SaaS Blue Book exists because B2B software pricing is deliberately opaque. Vendors hide costs behind demo requests, sales calls, and “contact us for pricing” walls. We do the work so you don't have to.
How we research pricing
Every tool in SaaS Blue Book is researched through at least one of three sources, and most through all three.
First-hand vendor research
The SBB team conducts direct vendor research, including participating in sales calls, running competitive evaluations, and negotiating contracts. This is the primary source for our negotiation notes, hidden cost disclosures, and end-of-quarter timing intelligence. When we say a vendor will negotiate at end of quarter, or that a specific line item is the most flexible in a contract, it is because we have seen it firsthand — not because we read it somewhere else.
Third-party procurement data
For tools with no public pricing — Gong, Outreach, Salesforce, ZoomInfo, and others — we supplement first-hand research with third-party procurement intelligence. This includes published analyses from Vendr, G2 buyer data, TrustRadius contract reviews, community reports from forums including Reddit and RevOps communities, and pricing research published by independent analysts. Where we cite specific ranges or discount benchmarks, we note the source. We treat third-party data as directional, not definitive — actual contract values vary significantly based on team size, timing, and negotiation.
Vendor pricing pages
We verify all publicly available pricing directly from vendor websites, capture the date, and note when annual vs monthly billing affects the headline number. For tools with transparent pricing — MailerLite, Klenty, Reply.io, Instantly, and others — published rates serve as confirmation of our research. When a vendor changes their pricing, we update the entry and refresh the verification date. We don't rely on cached or third-party aggregations of public pricing — we check the source.
What we don't do
We do not accept payment from vendors to influence how their tools are described, priced, or ranked. Vendors cannot pay to improve their coverage, soften their hidden cost disclosures, or remove accurate negotiation intel.
Some tools in SaaS Blue Book have affiliate links. Where we earn a referral fee if you click through and purchase, we disclose this. Affiliate relationships do not affect editorial coverage — a tool with an affiliate link gets the same honest treatment as one without.
We do not publish pricing we cannot verify. If we cannot find reliable data for a tool, we say so rather than guess.
Verification dates
Every tool entry shows a “last verified” date. This reflects the date we last confirmed the pricing data against our sources — it is not a guarantee that pricing has not changed since that date. SaaS vendors change pricing frequently, sometimes without notice.
If you find an error or outdated pricing, use the Submit Pricing form to let us know. We review and update submissions on a rolling basis.
A note on accuracy
We work hard to keep every entry accurate. We will occasionally be wrong — vendors change prices, restructure tiers, and introduce fees without announcement. SaaS Blue Book is a research tool, not a contract. Always verify pricing directly with the vendor before making a purchasing decision.
If you've recently been through a sales process or negotiated a contract for any B2B tool, we'd like to hear from you. All submissions are anonymized.
Submit pricing data →