Directory›Compare›Apollo.io vs LinkedIn Sales Navigator

Pricing Comparison 2026

Apollo.io vs LinkedIn Sales Navigator

Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 6, 2026.

Mid-market · Sales Intelligence

Apollo.io

From $59/user/mo

Per Seat · 3 plans

Mid-market / Enterprise · Sales Intelligence

LinkedIn Sales Navigator

From $99.99/user/mo

Per Seat · 3 plans

At a glance

	Apollo.io	LinkedIn Sales Navigator
Starting price	$59/user/mo	$99.99/user/mo
Pricing model	Per Seat	Per Seat
Free trial	✓ Yes	✓ Yes
Annual only	✓ No	✓ No
Plans	3 tiers	3 tiers
Hidden costs	4 flagged	5 flagged
Last verified	March 10, 2026	March 6, 2026

Plan breakdown

Apollo.io

Free plan available with 100 credits — functional for evaluation but too limited for real outbound.

Basic

$59

/user/mo · month-to-month — or $49/user/mo with annual commitment (20% off)

Professional

$99

/user/mo · month-to-month — or $79/user/mo with annual commitment (20% off)

Organization

$4,284

/yr · $119/user/mo, annual commitment only — 5% discount at 10 seats, 8% at 20 seats, min. 3 users

LinkedIn Sales Navigator

Core

$99.99

/user/mo · month-to-month — annual billing saves ~10% ($899.88/yr)

Advanced

$159.99

/user/mo · month-to-month — annual billing saves ~6% ($1,805.88/yr)

Advanced Plus

$1,600

/user/yr · annual only — contact sales, highly negotiable

Hidden costs

Apollo.io — 4 flagged

Credits don't roll over

Unused credits expire at the end of each billing cycle. There is no rollover. Additional credits can be purchased at $0.15–$0.25/credit depending on volume.

Mobile credits are tightly rationed

Even on the Professional plan you get just 100 mobile credits per month. Phone-heavy teams will exhaust these quickly.

Dialer requires Professional tier

If your team calls prospects, you cannot use the basic plan. The US dialer is locked to Professional and above.

Seat reductions locked mid-term

You cannot reduce seats during your contract period. If your team shrinks, you still pay for all seats until renewal.

LinkedIn Sales Navigator — 5 flagged

No contact data included

Sales Navigator does not provide email addresses or phone numbers. To get contact data, you need a separate tool (Apollo, Clay, RocketReach, etc.), adding meaningful cost and workflow friction.

Auto-renewal

Auto-renewal clauses are standard and enforced. They are typically triggered 30–60 days prior to end of term, though this varies by contract. A simple email to your rep immediately after signing saying "This is my notice of non-renewal" covers you if you're not ready to commit long-term.

Data loss on downgrade

Downgrading or cancelling means permanently losing all saved leads, accounts, InMail history, and unused credits. There is no export or grace period.

CRM sync requires most expensive tier

Full automated CRM integration is locked to Advanced Plus. Core and Advanced require manual entry or third-party tools.

InMail cap is binding

50 InMail credits per month across all plans. Credits refund if a prospect replies within 90 days, but this is a real constraint for high-volume outreach teams.

Negotiation intel

Apollo.io

Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.

LinkedIn Sales Navigator

More negotiable than LinkedIn lets on. Annual billing gets a listed 10% off Core and 6% off Advanced — but you can likely negotiate more, especially on multi-seat deals. If you have an active subscription, go through the cancellation flow without actually cancelling — LinkedIn frequently offers a discounted rate to retain you. On free trials, cancelling before the trial ends often triggers a 50% off for 3 months offer. Advanced Plus is highly customizable — always contact sales directly.

Full Apollo.io pricing →Full LinkedIn Sales Navigator pricing →

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Apollo.io

LinkedIn Sales Navigator

Starting price

$59/user/mo

$99.99/user/mo

Pricing model

Per Seat

Free trial

✓ Yes

Annual only

✓ No

Plans

3 tiers

Hidden costs

4 flagged

5 flagged

Last verified

March 10, 2026

March 6, 2026

Plan breakdown

Apollo.io

Free plan available with 100 credits — functional for evaluation but too limited for real outbound.

Basic

$59

/user/mo · month-to-month — or $49/user/mo with annual commitment (20% off)

Professional

$99

/user/mo · month-to-month — or $79/user/mo with annual commitment (20% off)

Organization

$4,284

/yr · $119/user/mo, annual commitment only — 5% discount at 10 seats, 8% at 20 seats, min. 3 users

LinkedIn Sales Navigator

Core

$99.99

/user/mo · month-to-month — annual billing saves ~10% ($899.88/yr)

Advanced

$159.99

/user/mo · month-to-month — annual billing saves ~6% ($1,805.88/yr)

Advanced Plus

$1,600

/user/yr · annual only — contact sales, highly negotiable

Hidden costs

Apollo.io — 4 flagged

Credits don't roll over

Unused credits expire at the end of each billing cycle. There is no rollover. Additional credits can be purchased at $0.15–$0.25/credit depending on volume.

Mobile credits are tightly rationed

Even on the Professional plan you get just 100 mobile credits per month. Phone-heavy teams will exhaust these quickly.

Dialer requires Professional tier

If your team calls prospects, you cannot use the basic plan. The US dialer is locked to Professional and above.

Seat reductions locked mid-term

You cannot reduce seats during your contract period. If your team shrinks, you still pay for all seats until renewal.

LinkedIn Sales Navigator — 5 flagged

No contact data included

Sales Navigator does not provide email addresses or phone numbers. To get contact data, you need a separate tool (Apollo, Clay, RocketReach, etc.), adding meaningful cost and workflow friction.

Auto-renewal

Data loss on downgrade

Downgrading or cancelling means permanently losing all saved leads, accounts, InMail history, and unused credits. There is no export or grace period.

CRM sync requires most expensive tier

Full automated CRM integration is locked to Advanced Plus. Core and Advanced require manual entry or third-party tools.

InMail cap is binding

50 InMail credits per month across all plans. Credits refund if a prospect replies within 90 days, but this is a real constraint for high-volume outreach teams.

Negotiation intel

Apollo.io

Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.

LinkedIn Sales Navigator