Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 4, 2026.
| Apollo.io | Seamless | |
|---|---|---|
| Starting price | $59/user/mo | $2,500/user/yr |
| Pricing model | Per Seat | Credit-Based |
| Free trial | ✓ Yes | — No |
| Annual only | ✓ No | ⚠ Yes |
| Plans | 3 tiers | 2 tiers |
| Hidden costs | 4 flagged | 5 flagged |
| Last verified | March 10, 2026 | March 4, 2026 |
Free plan available with 100 credits — functional for evaluation but too limited for real outbound.
Free plan available (50 lifetime credits).
Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.
Seamless pricing is negotiable, particularly on the Pro plan user tiers. Small teams (1–4 users) should push back on the $2,500 list rate — reps have offered $1,764/user/yr as an alternative. Bringing competing quotes from ZoomInfo, Clay, or Apollo is effective leverage — reps respond well to similarly priced alternatives. Discounts are also available at end-of-quarter.
The right choice depends on your team size, workflow, and priorities. A few context-specific scenarios:
Data quality, deliverability, and coverage vary by region and use case — these comparisons are based on pricing structure only. Evaluate both tools on a trial before committing.