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Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 11, 2026.
| Clay | Lead411 | |
|---|---|---|
| Starting price | $185/mo | $49/user/mo |
| Pricing model | Credit-Based | Flat Rate |
| Free trial | ✓ Yes | ✓ Yes |
| Annual only | ✓ No | ✓ No |
| Plans | 3 tiers | 3 tiers |
| Hidden costs | 3 flagged | 4 flagged |
| Last verified | March 11, 2026 | March 16, 2026 |
Free plan available with 500 actions and 100 data credits/month. Clay uses two separate currencies: actions (for running workflows and waterfall enrichments) and data credits (for pulling contact/company data from providers). Both deplete independently.
Clay pricing is fairly fixed on self-serve plans. Enterprise contracts are negotiable with multi-year commits and volume. Competing quotes from ZoomInfo and Seamless are the most effective leverage on enterprise deals, similar price range makes the threat credible.
Lead411 is among the more negotiable tools in this category. A rep offered up to 5 users included in the $5,000 Blaze price, list rate is 1 user. Always ask before accepting. Multi-year contracts unlock meaningful discounts, 10% off per year on a 2-year deal, 20% off per year on a 3-year deal. They compete aggressively on price vs ZoomInfo and Apollo and offer contract buyout options in some cases.