Directory›Compare›ZoomInfo vs Apollo.io

Pricing Comparison 2026

ZoomInfo vs Apollo.io

Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 6, 2026.

Mid-market / Enterprise · Sales Intelligence

ZoomInfo

From $3,000/yr

Quote Only · 4 plans

Mid-market · Sales Intelligence

Apollo.io

From $59/user/mo

Per Seat · 3 plans

At a glance

	ZoomInfo	Apollo.io
Starting price	$3,000/yr	$59/user/mo
Pricing model	Quote Only	Per Seat
Free trial	✓ Yes	✓ Yes
Annual only	⚠ Yes	✓ No
Plans	4 tiers	3 tiers
Hidden costs	6 flagged	4 flagged
Last verified	March 6, 2026	March 10, 2026

Plan breakdown

ZoomInfo

Basic

$3,000

/yr · 1 user, annual contract — cannot add users or credits

Professional

$14,995

/yr · annual contract, 1–3 users

Advanced

$21,995

/yr · annual contract

Elite

$32,995

/yr · annual contract

Apollo.io

Free plan available with 100 credits — functional for evaluation but too limited for real outbound.

Basic

$59

/user/mo · month-to-month — or $49/user/mo with annual commitment (20% off)

Professional

$99

/user/mo · month-to-month — or $79/user/mo with annual commitment (20% off)

Organization

$4,284

/yr · $119/user/mo, annual commitment only — 5% discount at 10 seats, 8% at 20 seats, min. 3 users

Hidden costs

ZoomInfo — 6 flagged

Basic is a teaser tier

Basic is designed to get teams into the platform at a low entry point — full data functionality, but no ability to add users or credits. Once you outgrow the 2,000 credits or need a second seat, you move to Professional at $14,995/yr. There is no middle ground.

Credit overages

Credits are only spent when you export a contact — not when you view or search. Each exported contact costs 1 credit regardless of how many data points are included. Still, 2,000–5,000 credits goes fast for active outbound teams.

Intent data requires Advanced tier

Buyer intent signals are not available on Basic or Professional. You need Advanced ($21,995/yr) or Elite to access them — locking out the two lowest tiers.

Global Data add-on

International contact coverage is listed at $9,995/year and not included in any base plan. That said, it is one of the easiest discounts to get — a single ask has yielded as much as 75% off. Always negotiate this separately before signing.

Renewal increases

Users consistently report 10–20% price increases at renewal. Auto-renewal clauses are standard and enforced. They are typically triggered 30–60 days prior to end of term, though this varies by contract. A simple email to your rep immediately after signing saying "This is my notice of non-renewal" covers you if you're not ready to commit long-term.

AI Copilot

AI features require Elite tier or a separate purchase. Not bundled into lower plans.

Apollo.io — 4 flagged

Credits don't roll over

Unused credits expire at the end of each billing cycle. There is no rollover. Additional credits can be purchased at $0.15–$0.25/credit depending on volume.

Mobile credits are tightly rationed

Even on the Professional plan you get just 100 mobile credits per month. Phone-heavy teams will exhaust these quickly.

Dialer requires Professional tier

If your team calls prospects, you cannot use the basic plan. The US dialer is locked to Professional and above.

Seat reductions locked mid-term

You cannot reduce seats during your contract period. If your team shrinks, you still pay for all seats until renewal.

Negotiation intel

ZoomInfo

ZoomInfo is highly negotiable, especially at end-of-quarter. Discounts of 20–40% on list price are common. Multi-year commits unlock larger discounts. Competing quotes from Seamless or Clay are effective leverage. On the Global Data add-on ($9,995/yr list): a single ask has yielded discounts as high as 75% — always negotiate this separately before signing.

Apollo.io

Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.

Which should you choose?

The right choice depends on your team size, workflow, and priorities. A few context-specific scenarios:

If you need flexibility to cancel or adjust, Apollo.io offers month-to-month options — ZoomInfo requires an annual commitment.

Data quality, deliverability, and coverage vary by region and use case — these comparisons are based on pricing structure only. Evaluate both tools on a trial before committing.

Full ZoomInfo pricing →Full Apollo.io pricing →

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ZoomInfo

Apollo.io

Starting price

$3,000/yr

$59/user/mo

Pricing model

Quote Only

Per Seat

Free trial

✓ Yes

Annual only

⚠ Yes

✓ No

Plans

4 tiers

3 tiers

Hidden costs

6 flagged

4 flagged

Last verified

March 6, 2026

March 10, 2026

Plan breakdown

ZoomInfo

Basic

$3,000

/yr · 1 user, annual contract — cannot add users or credits

Professional

$14,995

/yr · annual contract, 1–3 users

Advanced

$21,995

/yr · annual contract

Elite

$32,995

/yr · annual contract

Apollo.io

Free plan available with 100 credits — functional for evaluation but too limited for real outbound.

Basic

$59

/user/mo · month-to-month — or $49/user/mo with annual commitment (20% off)

Professional

$99

/user/mo · month-to-month — or $79/user/mo with annual commitment (20% off)

Organization

$4,284

/yr · $119/user/mo, annual commitment only — 5% discount at 10 seats, 8% at 20 seats, min. 3 users

Hidden costs

ZoomInfo — 6 flagged

Basic is a teaser tier

Credit overages

Intent data requires Advanced tier

Buyer intent signals are not available on Basic or Professional. You need Advanced ($21,995/yr) or Elite to access them — locking out the two lowest tiers.

Global Data add-on

Renewal increases

AI Copilot

AI features require Elite tier or a separate purchase. Not bundled into lower plans.

Apollo.io — 4 flagged

Credits don't roll over

Unused credits expire at the end of each billing cycle. There is no rollover. Additional credits can be purchased at $0.15–$0.25/credit depending on volume.

Mobile credits are tightly rationed

Even on the Professional plan you get just 100 mobile credits per month. Phone-heavy teams will exhaust these quickly.

Dialer requires Professional tier

If your team calls prospects, you cannot use the basic plan. The US dialer is locked to Professional and above.

Seat reductions locked mid-term

You cannot reduce seats during your contract period. If your team shrinks, you still pay for all seats until renewal.

Negotiation intel

ZoomInfo

Apollo.io

Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.

Which should you choose?

The right choice depends on your team size, workflow, and priorities. A few context-specific scenarios:

If you need flexibility to cancel or adjust, Apollo.io offers month-to-month options — ZoomInfo requires an annual commitment.

Data quality, deliverability, and coverage vary by region and use case — these comparisons are based on pricing structure only. Evaluate both tools on a trial before committing.