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Marketing Automation

ActiveCampaign Pricing

Marketing automation and CRM for growing businesses — powerful automation without enterprise complexity.

Usage-BasedVerified March 24, 2026Visit ActiveCampaign →
$15/moStarting price
4Plans available
TrialFree option
4Hidden cost warnings

Pricing Plans

as of March 24, 2026
No free plan — 14-day trial only. Prices shown are annual billing for 1,000 contacts. Monthly billing is ~20-25% higher. Costs scale with contact count across all tiers. Important: as of November 2025, all contacts (including unsubscribed and bounced) count toward your contact limit on new accounts.
Starter
$15
/mo · billed annually, 1,000 contacts. $19/mo on monthly billing. 1 user included. Scales: 2,500 contacts = $39/mo, 5,000 = $79/mo, 10,000 = $149/mo.
  • Email campaigns & automation
  • Basic automated sequences
  • Web forms
  • Site tracking
  • Ecommerce integrations (Shopify, WooCommerce)
  • 10x contact list email send limit/mo
Plus
$49
/mo · billed annually, 1,000 contacts. $61/mo monthly. 1 user included; extra users $12/seat/mo. Scales: 2,500 = $95/mo, 5,000 = $145/mo, 10,000 = $189/mo.
  • Everything in Starter
  • Advanced automation (branching workflows)
  • Lead scoring
  • Landing pages
  • Facebook Custom Audiences
  • CRM add-on eligible
Pro
$79
/mo · billed annually, 1,000 contacts. 3 users included; extra users $12/seat/mo. Scales: 2,500 = $149/mo, 5,000 = $205/mo, 10,000 = $375/mo.
  • Everything in Plus
  • Predictive sending
  • AI-powered automation
  • Split automation paths
  • Revenue attribution reporting
  • Win probability
Enterprise
$145
/mo · billed annually, 1,000 contacts. 5 users included. Scales: 5,000 = $375/mo, 10,000 = $589/mo, 50,000 = $1,169/mo. Custom pricing above 50,000 contacts.
  • Everything in Pro
  • Custom reporting
  • Salesforce/Microsoft Dynamics integration
  • Dedicated account rep
  • Custom domain
  • Uptime SLA
  • HIPAA-eligible

Hidden Costs

4 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
CRM pipeline is a paid add-on
Unlike competitors that include CRM in their base plans, ActiveCampaign's full sales pipeline (Enhanced Pipelines) is an add-on at $68/mo. The full Sales Engagement CRM costs $111/mo on top of your base plan.
Extra users cost extra
Starter and Plus include only 1 user. Each additional user is $12/mo. A 3-person team on Plus pays $49 + $24 = $73/mo minimum — not the headline $49.
SMS is not included
SMS is a paid add-on starting at $17/mo for 1,000 credits. International SMS costs more.
All contacts count — including unsubscribes
As of November 2025, new accounts are charged for all contacts including unsubscribed, bounced, and unconfirmed. Regular list cleaning is essential to avoid unexpected tier upgrades.

Negotiation Reality

What we know

ActiveCampaign offers 20% annual vs monthly automatically — no negotiation needed there. Nonprofits get an additional 20% off. Renewal pricing can increase 10-15% year-over-year; negotiate a price cap upfront on multi-year deals. Competing quotes from HubSpot and Klaviyo are effective leverage at the Plus and Pro tiers.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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