Agentforce Marketing Pricing

Previously MCAE, previously Pardot — Salesforce's B2B marketing automation platform, now rebranded as Agentforce Marketing.

Quote OnlyVerified March 24, 2026Annual contracts onlyVisit Agentforce Marketing →

$1,500/moStarting price

3Plans available

NoFree option

3Hidden cost warnings

Pricing Plans

as of March 24, 2026 · annual pricing ⓘ

This product has been renamed twice: originally Pardot, then Marketing Cloud Account Engagement (MCAE), and now Agentforce Marketing. Many buyers still search for "Pardot pricing" — this is the same product. Priced per organization (not per seat), with tiers based on features and contact volume. Annual commitment required. The newer "Agentforce Marketing" Growth/Advanced editions are the current offering; legacy MCAE tiers are still purchasable.

Growth

$1,500

/org/mo · billed annually ($18,000/yr). Agentforce campaigns, multi-channel journeys, forms and landing pages, basic automation. Requires existing Salesforce CRM license.

AI-powered campaign orchestration
Email & SMS marketing
Landing pages & forms
Basic marketing automation
Salesforce CRM native integration
Lead scoring

Advanced

$3,250

/org/mo · billed annually ($39,000/yr). All Growth features plus AI scoring, path experimentation, unified conversational SMS, advanced automation.

Everything in Growth
AI-powered lead scoring
Path experimentation (A/B)
Unified conversational SMS
Advanced marketing automation
Enhanced analytics & attribution

Enterprise

Custom

contact sales — annual only. For large enterprise deployments requiring custom SLAs, dedicated support, and advanced compliance.

Everything in Advanced
Custom SLAs
Dedicated account management
Advanced security & compliance
Custom integrations

Hidden Costs

3 items

Why this matters

The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.

Requires a Salesforce CRM license

Agentforce Marketing does not function as a standalone product — you must have an existing Salesforce Sales Cloud or Service Cloud license. For teams not already on Salesforce, this effectively doubles or triples the true cost of entry.

Implementation costs are substantial

Salesforce estimates implementation starts at $25,000. Real-world implementations through partners routinely run $50,000–$150,000 for mid-market deployments.

Legacy MCAE contact-based pricing still exists

The older Pardot/MCAE tiers (Growth $1,250/mo for 10k contacts through Premium $15,000/mo for 75k contacts) are still available and sometimes sold alongside the new org-based model. Make sure you know which pricing structure you are being quoted.

Negotiation Reality

What we know

Salesforce fiscal Q4 ends January 31 — the single best time to buy or renew. Salesforce sales teams have aggressive quota pressure at end of Q4 and will negotiate on both price and contract terms. Always get a competing quote from Marketo or HubSpot before entering negotiations. Bundle deals with Sales Cloud or Service Cloud often unlock additional discounts.

General tips

—Ask at end-of-quarter — sales reps have monthly and quarterly targets
—Get competing quotes before your first call
—Ask specifically about first-year discounts vs. renewal rates
—Request a multi-year rate even if you plan to buy one year

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