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Email Marketing

AWeber Pricing

One of the original email marketing tools, founded in 1998 — simple, reliable, and still trusted by hundreds of thousands of small businesses.

Usage-BasedVerified March 22, 2026Visit AWeber →
$0Starting price
3Plans available
YesFree option
1Hidden cost warnings

Pricing Plans

as of March 22, 2026
Three plans: Free, Lite, Plus. Free plan for up to 500 subscribers. AWeber is one of the oldest email tools in the market — launched 1998. Key strengths: simplicity, AI email writer, 700+ templates, web push notifications. Pricing is on the high side vs newer competitors at scale. Annual billing saves ~16%.
Free
$0
500 subscribers, unlimited sends. AWeber branding on emails. Basic automation (1 sequence).
  • 500 subscriber limit
  • Unlimited email sends
  • Drag-and-drop editor
  • Landing pages
  • Basic automation
  • AI writing assistant
Lite
$15
/mo · for 500 subscribers. Annual: $12.50/mo. Scales: 2,500 = $30/mo, 5,000 = $50/mo, 10,000 = $70/mo. Removes AWeber branding, adds 3 automations.
  • Remove AWeber branding
  • 3 email automations
  • Advanced reporting
  • Split testing
  • 700+ templates
  • Web push notifications
Plus
$30
/mo · for 500 subscribers. Annual: $20/mo. Scales: 5,000 = $100/mo, 10,000 = $149/mo. Unlimited automations, split testing.
  • Everything in Lite
  • Unlimited automations
  • Advanced split testing
  • Purchase conversion tracking
  • Team collaboration (3 users)
  • Priority support

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

1 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Expensive at scale vs alternatives
At 10,000 subscribers, AWeber Plus costs $149/mo. MailerLite Growing Business is $54/mo for the same list size. AWeber's value is simplicity and longevity, not price.

Negotiation Reality

What we know

AWeber is self-serve with minimal negotiation. Annual billing saves ~16%. For most new buyers, MailerLite or Kit offer better value. AWeber's advantage is its long track record of deliverability and simplicity — worth it for users who want zero learning curve.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare AWeber with alternatives

See how it stacks up against Mailchimp, Klaviyo, Kit.

Open Comparison Tool →

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