Braze Pricing

Enterprise customer engagement platform — real-time, cross-channel messaging at scale for consumer brands.

Quote OnlyVerified March 24, 2026Annual contracts onlyVisit Braze →

$60,000/yrStarting price

3Plans available

NoFree option

3Hidden cost warnings

Pricing Plans

as of March 24, 2026 · annual pricing ⓘ

No public pricing. Entirely quote-based. Priced on Monthly Active Users (MAUs) and message volume — not seats. Three tiers: Core, Pro, Enterprise. Typical entry-level contract starts around $60k/yr; enterprise deployments with millions of MAUs can exceed $1M/yr. Used by brands like Airbnb, HBO, and Headspace.

Core

Quote

Entry tier. Approx $60,000–$100,000/yr for mid-market MAU volumes. Core email, push, and in-app messaging.

Email marketing
Push notifications
In-app messaging
Canvas Flow (journey builder)
Basic segmentation
Standard analytics

Pro

Quote

Mid tier. Approx $100,000–$250,000/yr for 500k–2M MAUs. Adds SMS, advanced personalization, A/B testing.

Everything in Core
SMS & MMS
WhatsApp (select markets)
AI content recommendations
Advanced A/B and multivariate testing
Braze Currents (data streaming)
Webhook channels

Enterprise

Quote

Custom pricing. $250,000–$1,000,000+/yr for 2M+ MAUs. All features, multiple workspaces, dedicated CSM, custom SLAs.

Everything in Pro
Multiple workspaces
Dedicated customer success manager
Premium support & SLAs
Custom security & compliance
Advanced AI personalization
Full Braze Currents integration

Hidden Costs

3 items

Why this matters

The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.

MAU overages trigger immediate billing

MAU thresholds are contracted upfront. Exceeding your contracted MAU limit triggers overage charges — typically at the same or higher per-MAU rate. Seasonal spikes in active users can cause unexpected cost increases.

SMS and WhatsApp are additional

Carrier fees for SMS and WhatsApp are billed separately from your platform fee. Some customers report these were not clearly disclosed during the sales process.

Braze Currents is enterprise-tier

Real-time event streaming (Braze Currents) is typically only available on Pro and above. Teams that need to pipe data to a warehouse will need to factor this into their tier selection.

Negotiation Reality

What we know

Braze negotiates on MAU pricing, contract term, and add-ons. Multi-year commits and volume commitments are the main levers. Competing quotes from Iterable or MoEngage are effective for mid-market deals. Like most enterprise MA platforms, the list price is a starting point — push for 20-30% off on first-time deals.

General tips

—Ask at end-of-quarter — sales reps have monthly and quarterly targets
—Get competing quotes before your first call
—Ask specifically about first-year discounts vs. renewal rates
—Request a multi-year rate even if you plan to buy one year

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