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Marketing Automation

Brevo Pricing

Previously Sendinblue — email and SMS marketing priced by emails sent, not contacts stored. A rare model that benefits large-list, low-frequency senders.

Usage-BasedVerified March 24, 2026Visit Brevo →
$0Starting price
4Plans available
YesFree option
3Hidden cost warnings

Pricing Plans

as of March 24, 2026
Previously known as Sendinblue, rebranded to Brevo in 2023. Brevo's key differentiator is send-volume pricing rather than contact-based pricing — you pay for emails sent, not contacts stored. This is a major advantage for teams with large lists who email infrequently. Annual billing saves 10%. Pay-as-you-go credits (non-expiring) also available.
Free
$0
Free forever. 300 emails/day (no monthly cap), unlimited contacts. Brevo branding on all emails. Basic automation (2,000 contacts limit for automations).
  • Unlimited contacts
  • 300 emails/day limit
  • Email campaigns & templates
  • Basic automation (2k contacts)
  • Transactional email & SMS
  • Basic CRM
  • Brevo branding on emails
Starter
$9
/mo · for 5,000 emails/month, billed monthly. Annual billing saves 10%. Scales: 20k emails = $18/mo, 40k = $27/mo, 100k = $65/mo. Brevo logo removal add-on: $12/mo extra.
  • Everything in Free
  • No daily sending limit
  • AI content generation
  • Basic reporting & analytics
  • Email support
  • Note: Brevo logo still on emails unless you pay $12/mo add-on
Business
$18
/mo · for 5,000 emails/month, billed monthly. Annual billing saves 10%. Scales: 20k = $32/mo, 100k = $128/mo. Logo removed. Landing pages and full automation included.
  • Everything in Starter
  • Brevo logo removed
  • Landing pages
  • Unlimited marketing automation
  • A/B testing
  • Advanced analytics & reporting
  • Multi-user access
  • Phone support
Enterprise
Custom
contact sales — annual required. For high-volume senders (150k+ emails/mo) needing dedicated IP, sub-accounts, SLA, and custom integrations.
  • Everything in Business
  • Dedicated IP address
  • Sub-accounts for agencies
  • Custom integrations
  • SLA guarantee
  • Dedicated account manager
  • Priority support

Hidden Costs

3 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Brevo logo removal is a paid add-on on Starter
The Starter plan at $9/mo still displays "Sent with Brevo" on all emails. Removing the logo costs an additional $12/mo — effectively more than doubling the plan cost at the entry tier. The logo is included in removal on Business and above.
Sales features are separate add-ons
CRM pipeline and sales engagement features are available as Sales Essentials ($28/user/mo) or Sales Advanced ($59/user/mo) add-ons. Not included in any base marketing plan.
WhatsApp campaigns require Professional or Enterprise
WhatsApp marketing is only available on Professional and Enterprise plans. Additional WhatsApp credit costs vary by country.

Negotiation Reality

What we know

Brevo is highly transparent and largely self-serve — limited negotiation on standard tiers. Annual billing saves 10% with no negotiation needed. Enterprise contracts have room, especially on dedicated IP and custom send volume pricing. The main value play vs competitors: if you have a large contact database but send infrequently, Brevo's send-volume model saves significant money vs contact-based tools.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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