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Data Enrichment

Clay Pricing

Data enrichment platform that aggregates 100+ providers at wholesale rates.

Credit-BasedVerified February 1, 2026Visit Clay →
$134/moStarting price
4Plans available
YesFree option
4Hidden cost warnings

Pricing Plans

as of February 1, 2026
Free
$0
  • 100 credits/month
  • Unlimited users
  • Access to 100+ providers
  • AI / Claygent
  • Basic exports
  • Rollover up to 2x monthly limit
Starter
$134
/mo · billed annually — $149/mo monthly
  • 2,000 credits/month (24K/yr)
  • Phone number enrichments
  • Own API keys
  • Email sequencing integrations
  • Rollover up to 2x limit
Explorer
$314
/mo · billed annually — $349/mo monthly
  • 10,000 credits/month (120K/yr)
  • HTTP API integration
  • Webhooks
  • Unlimited table rows
  • Priority support
Pro
$720
/mo · billed annually — $800/mo monthly
  • 50,000 credits/month (600K/yr)
  • CRM integrations
  • Dedicated Slack support
  • Up to 40 column actions
  • AI prompting support

Hidden Costs

4 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Credit cost varies by provider
Not all enrichments cost the same. A basic email lookup costs 2–5 credits; a mobile number from a premium provider can cost 10–20. Credit burn is unpredictable until you learn the platform.
Top-up premium
Extra credits purchased mid-cycle cost 1.5x your plan's base rate. Consistently running out means you're on the wrong plan.
Rollover cap
Unused credits roll over, but only up to 2x your monthly limit. Teams with uneven usage patterns lose the excess.
Steep learning curve
Clay requires significant setup time — users report 2–4 weeks before getting full value. That time cost is real even if it doesn't appear on an invoice.

Negotiation Reality

What we know

Clay pricing is fairly fixed on self-serve plans. Enterprise contracts are negotiable with multi-year commits and volume.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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