Clay Pricing

Clay's pricing has two moving parts: actions and data credits. Understanding both is essential before picking a plan. Actions are consumed per workflow step — a 5-step workflow run against 1,000 records costs 5,000 actions. It doesn't matter whether that step is a webhook, a formula, an AI prompt, or a data lookup — each step counts as 1 action. Data credits are spent separately on the actual provider lookups within those steps. As of March 2026, Clay reduced data credit costs significantly: enriching a person costs 0.5 credits (down from 1), validating an email via ZeroBounce costs 0.1 credits, finding a work email via Icypeas costs 0.2 credits, pulling a phone number via LeadMagic costs 2 credits (down from 6), company revenue via Clearbit costs 3 credits (down from 8), and company tech stack via BuiltWith costs 1 credit (down from 2). To put it in real terms: a typical 5-step enrichment workflow (validate email, enrich account, get phone number, write AI copy, send) consumes 7.3 data credits and 5 actions per record. On the old Starter plan at $149/mo, that same workflow cost $1.49 per record. On the new Launch plan at $185/mo, it costs $0.39 per record — roughly 4x more efficient. Per-record cost also nearly equalizes between Launch and Growth ($0.39 vs $0.38), meaning Growth is about volume capacity and features, not cost efficiency. Budget both pools independently — you can exhaust actions without touching data credits, or vice versa. Clay frames the new model as a cost reduction for most users — and for light workflows, that's true. But for power users running longer, more complex automations, actions compound quickly. Adding a second billing dimension alongside data credits means two meters running simultaneously, which tends to capture more revenue than one, not less.