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Email Marketing

Constant Contact Pricing

One of the oldest names in email marketing — simple, reliable, and purpose-built for traditional small businesses, nonprofits, and event organizers.

Usage-BasedVerified March 17, 2026Visit Constant Contact →
$12/moStarting price
3Plans available
TrialFree option
2Hidden cost warnings

Pricing Plans

as of March 17, 2026
No permanent free plan — 60-day free trial available. Two main tiers: Lite and Standard. Priced by contact count. Costs rise quickly past a few thousand subscribers, making it one of the more expensive SMB options at scale. Strong for nonprofits (20% discount), event management, and social media scheduling.
Lite
$12
/mo · for up to 500 contacts. Scales: 1,000 = $30/mo, 2,500 = $55/mo, 5,000 = $80/mo. Basic email, templates, list management.
  • Email campaigns
  • Drag-and-drop editor
  • 100+ templates
  • List management
  • Basic reporting
  • Event management tools
Standard
$35
/mo · for up to 500 contacts. Scales: 2,500 = $70/mo, 5,000 = $110/mo, 10,000 = $155/mo. Adds automation, A/B testing, advanced segmentation.
  • Everything in Lite
  • Email automation workflows
  • A/B testing (subject lines)
  • Advanced segmentation
  • Social media scheduling
  • SMS marketing add-on available
  • Google and Facebook ad management
Premium
$80
/mo · for up to 500 contacts. Custom reporting, dynamic content, SEO tools, and additional users.
  • Everything in Standard
  • Custom reporting
  • Dynamic content
  • SEO tools
  • Additional users
  • Priority support

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Expensive at scale compared to alternatives
At 10,000 contacts, Constant Contact Standard costs $155/mo vs MailerLite Growing Business at $54/mo. The price gap widens as lists grow.
No permanent free plan
The 60-day trial does not convert to a free tier. Teams that outgrow their budget must migrate to another platform.

Negotiation Reality

What we know

Constant Contact offers a 20% nonprofit discount and 15% off for annual prepay. At standard tiers, pricing is mostly fixed. For teams comparing options, MailerLite, Brevo, and Kit consistently offer more features at lower prices. Constant Contact's strength is simplicity and phone support — worth paying for if that matters to your team.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare Constant Contact with alternatives

See how it stacks up against Mailchimp, Klaviyo, Kit.

Open Comparison Tool →

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