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Marketing Automation

Dotdigital Pricing

Omnichannel marketing automation platform with strong email, SMS, and data capabilities — popular in UK and EMEA markets.

Quote OnlyVerified March 24, 2026Annual contracts onlyVisit Dotdigital →
QuoteStarting price
3Plans available
TrialFree option
1Hidden cost warnings

Pricing Plans

as of March 24, 2026 · annual pricing ⓘ
Dotdigital does not publish pricing. All plans are quote-based. Contact-volume and send-volume both influence pricing. Stronger presence in EMEA than North America. Free trial available.
Essential
Quote
contact sales for pricing. Core email marketing, automation, and analytics.
  • Email campaigns & automation
  • Drag-and-drop email builder
  • Segmentation
  • Basic reporting
  • Ecommerce integrations
Business
Quote
contact sales for pricing. Adds SMS, advanced automation, and deeper analytics.
  • Everything in Essential
  • SMS marketing
  • Advanced automation
  • Lead scoring
  • Advanced reporting & analytics
  • API access
Enterprise (CXDP)
Quote
contact sales — full customer data platform tier with advanced integrations and dedicated support.
  • Everything in Business
  • Customer data platform (CXDP)
  • Advanced personalization
  • Social integrations
  • Dedicated account manager
  • Custom SLAs

Hidden Costs

1 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Pricing is entirely opaque
No public pricing exists for any tier. Budget planning requires going through a sales process. Factor in time for demos and negotiations before making a buying decision.

Negotiation Reality

What we know

Dotdigital negotiates — all pricing is custom. Competing quotes from ActiveCampaign, Brevo, or HubSpot Marketing Hub are effective leverage, especially for EMEA-focused mid-market teams. Annual commits and volume commitments are the main levers.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare Dotdigital with alternatives

See how it stacks up against HubSpot Marketing Hub, Marketo Engage, Agentforce Marketing.

Open Comparison Tool →

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