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Marketing Automation

Drip Pricing

Ecommerce email automation with a single flat plan — all features at every tier, priced by subscriber count.

Usage-BasedVerified March 24, 2026Visit Drip →
$39/moStarting price
1Plans available
TrialFree option
2Hidden cost warnings

Pricing Plans

as of March 24, 2026
Drip uses a single sliding plan — one price tier, all features included, cost scales by subscriber count. No feature gating, no tiered plans. No free plan; 14-day trial available. Live chat support only available on $99/mo+ plans.
Drip
$39
/mo · for up to 2,500 subscribers, billed monthly. All features included. Scales: 5,000 = $89/mo, 10,000 = $154/mo, 25,000 = $289/mo, 50,000 = $559/mo, 100,000 = custom pricing.
  • Unlimited email sends
  • Visual workflow builder
  • Behavioral triggers & segmentation
  • Revenue tracking & attribution
  • Ecommerce integrations (Shopify, WooCommerce, BigCommerce)
  • Product recommendations
  • A/B testing
  • Email support (all plans)
  • Live chat support ($99/mo+ only)

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
No live chat on entry plans
Live chat support is only available on plans $99/mo and above (roughly 5,000+ subscribers). Smaller lists get email support only, with weekday business hours.
SMS is a separate add-on
SMS marketing is available as a separate paid add-on, not included in the base plan.

Negotiation Reality

What we know

Drip is self-serve and transparent — minimal negotiation opportunity at standard tiers. The main value proposition is simplicity: one plan, all features, no upgrade pressure. Compare against Klaviyo and ActiveCampaign for ecommerce use cases — Drip typically wins on simplicity and cost at smaller list sizes.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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See how it stacks up against HubSpot Marketing Hub, Marketo Engage, Agentforce Marketing.

Open Comparison Tool →

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