Marketing Automation

Eloqua Pricing

Oracle's enterprise marketing automation platform — the original enterprise MAP, built for complex B2B journeys at scale.

Quote OnlyVerified March 24, 2026Annual contracts onlyVisit Eloqua →

$2,000/moStarting price

3Plans available

NoFree option

4Hidden cost warnings

Pricing Plans

as of March 24, 2026 · annual pricing ⓘ

No public pricing. Sold as an annual cloud subscription priced by contact band — the number of marketing contacts in your database, not users or seats. Three editions: Basic, Standard, Enterprise. Oracle list prices are a starting point — enterprise buyers routinely negotiate 50%+ off list. Contact Oracle or a certified partner for a quote.

Basic

Quote

Approx $2,000/mo for ~10,000 contacts. Core email automation, campaign canvas, basic lead scoring, CRM integration. Annual contract required.

Campaign Canvas (visual builder)
Email marketing & nurture
Basic lead scoring
CRM integration (Salesforce, Dynamics)
Landing pages & forms
Basic reporting

Standard

Quote

Approx $4,000/mo for ~10,000 contacts. Adds advanced segmentation, ABM dashboards, sales tools (Profiler, Engage).

Everything in Basic
Advanced segmentation
Account-based marketing dashboards
Sales Profiler & Engage tools
Advanced reporting
Multi-touch attribution

Enterprise

Quote

Custom pricing based on contact volume and requirements. Multi-brand support, AI-powered content intelligence, dedicated support, custom SLAs.

Everything in Standard
Multi-brand/multi-region support
AI-powered content & audience intelligence
Advanced analytics & custom reporting
Dedicated support team
Custom SLAs
SOC 2 & GDPR compliance tools

Hidden Costs

4 items

Why this matters

The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.

Contact band jumps are expensive

Crossing a contact band threshold — even by a single record — bumps you to the full rate for the next band for the entire database. Pre-renewal list hygiene is the most important cost-control action for Eloqua customers.

Oracle SaaS audit risk

Oracle now conducts real-time usage monitoring rather than annual true-ups. Teams that exceed their contracted contact band can face immediate billing adjustments mid-contract.

Implementation is a substantial cost

Eloqua implementations through certified Oracle partners typically run $50,000–$200,000 and take 3–6 months. This is rarely factored into the initial budget.

Auto-renewal price increases

Oracle SaaS contracts typically include a 5-7% annual uplift on renewal. Negotiate a cap or fixed rate at signing — do not accept the default.

Negotiation Reality

What we know

Oracle expects aggressive negotiation — list prices are starting points, not endpoints. Enterprise customers routinely get 50%+ off list. Competing quotes from Marketo and Agentforce Marketing are strong leverage. Bundling with other Oracle products (ERP, CRM) can unlock additional discounts. Pre-renewal list hygiene to drop a contact band is the highest-ROI action before any Eloqua renewal negotiation.

General tips

—Ask at end-of-quarter — sales reps have monthly and quarterly targets
—Get competing quotes before your first call
—Ask specifically about first-year discounts vs. renewal rates
—Request a multi-year rate even if you plan to buy one year

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