Groove by Clari Pricing

Salesforce-native sales engagement platform — acquired by Clari in 2023. All activity logged directly to Salesforce, no sync required.

Quote OnlyVerified March 14, 2026Annual contracts onlyVisit Groove by Clari →

$50/user/moStarting price

2Plans available

NoFree option

4Hidden cost warnings

Pricing Plans

as of March 14, 2026 · annual pricing ⓘ

No published pricing. Groove is sold as part of the Clari platform and is increasingly bundled with Clari Core and Clari Copilot for new customers. As a standalone SE module, pricing is approximately $50-150/user/month (annual). The full Clari + Groove + Copilot stack runs $225-400/user/month. Salesforce is a hard requirement — Groove does not work with any other CRM.

Groove Engagement

Quote

Standalone SE module. Approx $50-150/user/mo (annual). Email flows, activity tracking, Salesforce-native data capture. All activity written directly to Salesforce — no separate database, no sync issues.

Email flows and multi-step sequences
Salesforce-native — all data in Salesforce
Automatic activity capture
Email templates and tracking
Dialer with Salesforce logging
Calendar and meeting booking
Team analytics and reporting

Groove + Clari Bundle

Quote

Approx $225-400/user/mo for full Clari Core + Copilot + Groove stack. Most new enterprise customers are pushed toward this bundle. Includes forecasting, conversation intelligence, and sales engagement in one contract.

Everything in Groove Engagement
Clari Core (forecasting and pipeline)
Clari Copilot (conversation intelligence)
RevAI insights and recommendations
Unified revenue platform view

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

4 items

Why this matters

The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.

Salesforce is required — and not cheap

Groove only works with Salesforce. Teams not already on Salesforce cannot use Groove. For Salesforce customers, some Groove features require Salesforce Enterprise edition or higher, adding to base CRM costs.

Clari acquisition creates bundling pressure

New Groove customers are frequently pushed toward the full Clari bundle (Core + Copilot + Groove). Teams that just want SE cadences may end up paying for forecasting and conversation intelligence. Push back clearly on what you need.

Implementation is significant

Enterprise Groove deployments require professional services for Salesforce workflow configuration, data migration, and training. Expect $10,000-25,000 for initial setup.

Post-acquisition roadmap uncertainty

Since the Clari acquisition, some Groove features have been deprioritized in favor of Clari's unified roadmap. G2 reviews note bugs and support delays as integration work continues. Negotiate a clear SLA before signing.

Negotiation Reality

What we know

Groove's pricing is more flexible than it appears since the Clari acquisition. Competing quotes from Outreach and Salesloft are effective — Clari/Groove will discount to retain or win deals. Be explicit that you want Groove standalone if you don't need Clari Core — bundling pressure is real but not mandatory. Multi-year and large seat counts move the number.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips

—Ask at end-of-quarter — sales reps have monthly and quarterly targets
—Get competing quotes before your first call
—Ask specifically about first-year discounts vs. renewal rates
—Request a multi-year rate even if you plan to buy one year

Compare Groove by Clari with alternatives

See how it stacks up against Outreach, Salesloft, HubSpot Sales Hub.

Open Comparison Tool →

More Sales Engagement Tools

Outreachquote-only

From $100/user/mo

The original enterprise sales engagement platform — sequences, dialing, deal management, and AI across the full outbound motion.

Salesloftquote-only

From $125/user/mo

Enterprise sales engagement platform — now part of Clari following a 2025 acquisition. Cadences, dialer, conversation intelligence, and pipeline management.

HubSpot Sales Hubper-seat

From $20/seat/mo

HubSpot's sales engagement layer — sequences, email tracking, dialer, and pipeline tools built natively into the HubSpot CRM.