Directory›Marketing Automation›Insider
Marketing Automation

Insider Pricing

AI-native cross-channel marketing platform with strong personalization and predictive capabilities.

Quote OnlyVerified March 24, 2026Annual contracts onlyVisit Insider →
QuoteStarting price
3Plans available
TrialFree option
2Hidden cost warnings

Pricing Plans

as of March 24, 2026 · annual pricing ⓘ
No public pricing. Entirely quote-based. Priced on MAUs, channels, and features selected. Positions as an alternative to Braze and MoEngage with strong AI personalization capabilities. Serves SMB through enterprise.
Starter
Quote
contact sales. Entry-level plan with core email, push, and SMS automation.
  • Email marketing
  • Push notifications
  • SMS
  • Basic segmentation
  • Basic personalization
  • Standard analytics
Growth
Quote
contact sales. Adds AI-powered personalization, predictive segments, and cross-channel journeys.
  • Everything in Starter
  • AI-powered personalization
  • Predictive audience segments
  • Cross-channel journey builder
  • Web & app personalization
  • Advanced analytics
Enterprise
Quote
contact sales — custom SLAs, dedicated support, advanced compliance.
  • Everything in Growth
  • Custom AI models
  • Dedicated customer success manager
  • Advanced security & compliance
  • Custom integrations
  • SLA guarantees

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Pricing is entirely opaque
No public pricing at any tier. All costs require a sales process. Budget significantly more time for vendor evaluation compared to self-serve platforms.
Support hours are capped on some tiers
Per customer reviews, some tiers cap free support hours per month — additional support is billed separately.

Negotiation Reality

What we know

Insider actively competes against Braze and MoEngage and is known to negotiate aggressively to win deals. Competing quotes from Braze or MoEngage are your strongest leverage. Multi-year commitments and upfront payment unlock meaningful discounts.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare Insider with alternatives

See how it stacks up against HubSpot Marketing Hub, Marketo Engage, Agentforce Marketing.

Open Comparison Tool →

More Marketing Automation Tools

HubSpot Marketing Hubper-seat

From $0

All-in-one inbound marketing platform with email, automation, ads, and deep CRM integration.

Marketo Engagequote-only

From $895/mo

Previously Marketo — Adobe's enterprise B2B marketing automation platform for demand gen and account-based marketing.

Agentforce Marketingquote-only

From $1,500/mo

Previously MCAE, previously Pardot — Salesforce's B2B marketing automation platform, now rebranded as Agentforce Marketing.