Sales Engagement

Instantly Pricing

Flat-fee cold email platform with unlimited accounts, built-in lead database, AI reply automation, and deliverability infrastructure.

Flat RateVerified March 24, 2026Visit Instantly →

$37/moStarting price

3Plans available

TrialFree option

3Hidden cost warnings

Pricing Plans

as of March 24, 2026

Flat-fee pricing — not per user. Unlimited email accounts on all plans. Pricing is split across two separate subscriptions: Outreach (sending platform) and SuperSearch (lead database). Most teams need both. Annual billing saves ~20% vs monthly. 14-day free trial available. Note: A/Z testing is locked behind the Hypergrowth tier — a common complaint from users on Growth.

Growth

$37

/mo · billed annually. Monthly: $47/mo. Outreach platform only. 1,000 active contacts, 5,000 emails/month, unlimited email accounts and warmup. No A/Z testing.

Unlimited email accounts
AI email warmup
1,000 active contacts
5,000 emails/month
Basic analytics
Unibox (unified inbox)
CRM integrations (HubSpot, Salesforce, Pipedrive)

Hypergrowth

$77

/mo · billed annually. Monthly: $97/mo. 25,000 active contacts, 100,000 emails/month. Unlocks A/Z testing and full Unibox features.

Everything in Growth
25,000 active contacts
100,000 emails/month
A/Z testing (up to 26 variants)
Advanced analytics
AI reply categorization

Light Speed

$286

/mo · billed annually. Monthly: $358/mo. 500,000 emails/month with SISR (dedicated server infrastructure). Built for agencies and very high volume senders.

Everything in Hypergrowth
500,000 emails/month
SISR dedicated server infrastructure
Private IP blocks with auto-rotation
Priority support

Hidden Costs

3 items

Why this matters

The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.

Lead database is a separate subscription

Instantly's SuperSearch (B2B lead database with 450M+ contacts) is a separate subscription from the Outreach platform. SuperSearch starts at $47/mo for basic access. Most teams need both — budget accordingly.

A/Z testing requires Hypergrowth

A/B and multivariate subject line testing — a basic optimization feature included free on Smartlead and Lemlist — requires the $77/mo Hypergrowth plan on Instantly. Buyers should factor this in when comparing entry-level pricing.

Email-only platform

Instantly does not offer LinkedIn automation, cold calling, or SMS natively. Teams needing multichannel outreach need a separate tool. Instantly + a dialer + a LinkedIn automation tool can quickly exceed the cost of an all-in-one platform.

Negotiation Reality

What we know

Instantly is largely self-serve and transparent — limited negotiation at standard tiers. Annual billing saves ~20% with no negotiation needed. The main cost decision is whether to use Outreach only vs Outreach + SuperSearch — get clear on your data sourcing before committing. Agency use cases benefit from unlimited accounts at a flat fee. Compare Smartlead for email-only alternatives at lower price points.

General tips

—Ask at end-of-quarter — sales reps have monthly and quarterly targets
—Get competing quotes before your first call
—Ask specifically about first-year discounts vs. renewal rates
—Request a multi-year rate even if you plan to buy one year

Compare Instantly with alternatives

See how it stacks up against Outreach, Salesloft, HubSpot Sales Hub.

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