Keap Pricing

Previously Infusionsoft — all-in-one CRM and marketing automation for service-based small businesses.

Per SeatVerified March 24, 2026Visit Keap →

$249/moStarting price

1Plans available

TrialFree option

3Hidden cost warnings

Pricing Plans

as of March 24, 2026

Previously known as Infusionsoft, rebranded to Keap. Keap now offers a single unified plan — one price, all features, cost scales by users and contacts. Base: 2 users + 1,500 contacts. Annual billing saves 17%. Monthly billing available at $299/mo. 14-day free trial. Mandatory implementation package (~$500) required at signup.

Keap

$249

/mo · billed annually ($2,988/yr). Base includes 2 users and 1,500 contacts. Additional users $39/mo each. More contacts scale in tiers. Monthly billing available at $299/mo. Implementation fee ~$500 required.

Full CRM
Marketing automation (Campaign Builder)
Email & SMS marketing
Sales pipeline management
Landing pages
Payments & invoicing
Appointments
Reporting & analytics
AI content & automation assistants
500 SMS messages/mo included

Hidden Costs

3 items

Why this matters

The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.

Mandatory implementation fee

Keap requires a one-time implementation package (~$500) at signup. This covers data import, migration, and onboarding — it cannot be skipped. Additional coaching packages range from $499 to $1,997/mo.

SMS limits at base tier

The base plan includes only 500 text messages and 100 voice minutes per month. Higher SMS tiers start at $24/mo. Overages are billed at $0.015 per message.

Contact scaling adds up

The base 1,500 contacts fills up quickly for growing businesses. Additional contacts are billed in tiers — the per-contact cost decreases at volume but adds meaningfully to the monthly total.

Negotiation Reality

What we know

Keap is relatively fixed on pricing but does negotiate on implementation fees for larger teams. Annual billing saves 17% with no negotiation needed. The main competitive comparison is ActiveCampaign, which offers similar automation at a lower price point — having that quote is the most effective leverage.

General tips

—Ask at end-of-quarter — sales reps have monthly and quarterly targets
—Get competing quotes before your first call
—Ask specifically about first-year discounts vs. renewal rates
—Request a multi-year rate even if you plan to buy one year

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