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Email Marketing

Kit Pricing

Previously ConvertKit — the email marketing platform built for creators, bloggers, and newsletter publishers.

Usage-BasedVerified March 14, 2026Visit Kit →
$0Starting price
3Plans available
YesFree option
2Hidden cost warnings

Pricing Plans

as of March 14, 2026
Rebranded from ConvertKit to Kit in October 2024. Three plans: Newsletter (Free), Creator, Creator Pro. Priced by subscriber count, not email volume — unlimited sends on all plans. Free plan allows up to 10,000 subscribers but limits automations to 1 sequence. Annual billing saves ~16% (2 months free). Strong fit for creators, bloggers, and newsletter publishers. Includes digital product selling on all plans.
Newsletter (Free)
$0
Up to 10,000 subscribers. Unlimited email sends. 1 automation sequence. No third-party integrations. No A/B testing.
  • 10,000 subscriber limit
  • Unlimited email sends
  • Unlimited landing pages and forms
  • 1 email automation
  • Audience tagging
  • Sell digital products
Creator
$39
/mo · for 1,000 subscribers. Annual: $33/mo. Scales: 3,000 = $59/mo, 5,000 = $89/mo, 10,000 = $119/mo, 25,000 = $199/mo. Unlimited automations.
  • Everything in Free
  • Unlimited automation sequences
  • Visual automation builder
  • Third-party integrations (70+)
  • Free migration from another platform
  • A/B testing (subject lines)
Creator Pro
$79
/mo · for 1,000 subscribers. Annual: $66/mo. Scales similarly to Creator at ~2x price. Adds subscriber scoring, advanced analytics, newsletter referral system.
  • Everything in Creator
  • Subscriber engagement scoring
  • Facebook custom audiences
  • Newsletter referral system (SparkLoop)
  • Advanced reporting and deliverability insights
  • Unlimited team members
  • Fix link errors after send

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Free plan is limited to 1 automation
Despite the generous 10,000 subscriber limit, the free plan restricts you to a single email sequence. Teams needing drip campaigns or behavioral triggers must upgrade to Creator.
Costs scale steeply at larger list sizes
Creator at 25,000 subscribers costs $199/mo. At 50,000 subscribers it is $299/mo. Comparable tools like MailerLite are significantly cheaper at the same list sizes.

Negotiation Reality

What we know

Kit is largely self-serve with no negotiation at standard tiers. Annual billing saves 16% with no effort. Free migration is included on paid plans for lists over 5,000. Compare MailerLite for better value at large list sizes.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare Kit with alternatives

See how it stacks up against Mailchimp, Klaviyo, MailerLite.

Open Comparison Tool →

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