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Marketing Automation

Klaviyo Pricing

Email and SMS marketing automation built for ecommerce — deep Shopify integration and behavior-based segmentation.

Usage-BasedVerified March 24, 2026Visit Klaviyo →
$0Starting price
4Plans available
YesFree option
4Hidden cost warnings

Pricing Plans

as of March 24, 2026
Klaviyo bills based on active profiles (all subscribed contacts), not email volume. This changed in February 2025 — teams with large but inactive lists saw immediate cost increases. All features are available on all paid plans — cost only scales with list size, not features. No annual billing option — monthly only.
Free
$0
Up to 250 active profiles and 500 email sends/month. 150 SMS/MMS credits included. Email support for first 60 days only.
  • All Klaviyo features included
  • 250 active profile limit
  • 500 email sends/month
  • 150 SMS/MMS credits
  • Ecommerce integrations
  • Automations & segmentation
Email
$20
/mo · for up to 500 active profiles. Scales: 1,000 profiles = $30, 5,000 = $100, 10,000 = $150, 25,000 = $400, 50,000 = $700. Monthly only — no annual discount.
  • All features included
  • Unlimited email sends (fair use)
  • Email & chat support
  • Advanced segmentation
  • Predictive analytics
  • AI tools
Email + SMS
$35
/mo · for up to 500 profiles + 1,250 SMS/MMS credits. Scales with profile count. SMS credits are separate from email — additional SMS billed per credit.
  • Everything in Email plan
  • 1,250 base SMS/MMS credits/mo
  • SMS automation flows
  • Toll-free number included
  • Two-way SMS conversations
Klaviyo One
Custom
Enterprise tier. Required for accounts spending over $10,000/month on standard plans. Adds 20% surcharge on monthly plan cost. Dedicated CSM, onboarding specialist, premium support.
  • Everything in Email + SMS
  • Dedicated customer success manager
  • Onboarding specialist
  • Custom SLAs
  • Premium support

Hidden Costs

4 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Active profile billing catches teams off guard
Klaviyo bills on all active profiles — contacts who have not unsubscribed or been suppressed. Teams with large, low-engagement lists pay for contacts they never email. Regular list suppression is essential cost management.
No annual discount
Unlike most competitors, Klaviyo is monthly-only with no annual billing discount. What you pay in month 1 is what you pay every month.
SMS credits are separate and expire monthly
SMS credits do not roll over. If you buy a large bundle and don't use it, it is gone at month end. International SMS costs significantly more than US rates.
Klaviyo One surcharge
Once your plan exceeds $10,000/month, you are automatically required to join Klaviyo One, which adds a 20% surcharge to your total monthly spend.

Negotiation Reality

What we know

Klaviyo has very little negotiation flexibility at standard tiers — pricing is transparent and self-serve. Klaviyo One enterprise contracts have more room, especially on multi-year deals. The main cost lever is list hygiene: suppressing inactive profiles before your billing cycle resets is the most effective way to control costs. Competing quotes from Omnisend or ActiveCampaign can occasionally move things at the enterprise level.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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