Directory›Email Marketing›Klaviyo
Email Marketing

Klaviyo Pricing

The leading email marketing platform for ecommerce — deep Shopify integration, behavioral segmentation, and transparent pricing.

Usage-BasedVerified March 12, 2026Visit Klaviyo →
$0Starting price
3Plans available
YesFree option
2Hidden cost warnings

Pricing Plans

as of March 12, 2026
Klaviyo is profiled here as an email marketing tool. It is also listed under Marketing Automation. This entry focuses on email campaigns, list management, and ecommerce-specific features. Klaviyo bills on active profiles (all subscribed contacts). Monthly only — no annual discount. All features are available on all paid plans; cost only scales with list size.
Free
$0
Up to 250 active profiles, 500 email sends/month. All features included. 150 SMS/MMS credits.
  • All Klaviyo features
  • 250 active profile limit
  • 500 email sends/month
  • Automations and segmentation
Email
$20
/mo · for 500 profiles. Scales: 1,000 = $30, 5,000 = $100, 10,000 = $150, 25,000 = $400. Monthly only.
  • All features
  • Unlimited email sends
  • Predictive analytics
  • AI tools
  • Email and chat support
Email + SMS
$35
/mo · for 500 profiles + 1,250 SMS credits. Scales with profile count.
  • Everything in Email
  • 1,250 SMS/MMS credits/mo
  • SMS automation flows
  • Toll-free number included

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Active profile billing — all non-unsubscribed contacts count
Klaviyo bills on all active profiles, including low-engagement contacts. Regular list suppression is essential to control costs.
No annual discount
Klaviyo is monthly-only. No discount for annual billing — unusual in this category.

Negotiation Reality

What we know

Klaviyo has minimal negotiation flexibility at standard tiers. The main cost lever is list hygiene — suppress inactive profiles before your billing date. Klaviyo One enterprise contracts have more room, especially on multi-year deals.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare Klaviyo with alternatives

See how it stacks up against Mailchimp, Kit, MailerLite.

Open Comparison Tool →

More Email Marketing Tools

Mailchimpusage-based

From $0

The most recognized name in email marketing — free plan, simple builder, and a brand that every small business knows.

Kitusage-based

From $0

Previously ConvertKit — the email marketing platform built for creators, bloggers, and newsletter publishers.

MailerLiteusage-based

From $0

The best value email marketing platform for small businesses — simple, affordable, and consistently rated #1 for ease of use.