Directory›Email Marketing›MailerLite
Email Marketing

MailerLite Pricing

The best value email marketing platform for small businesses — simple, affordable, and consistently rated #1 for ease of use.

Usage-BasedVerified March 15, 2026Visit MailerLite →
$0Starting price
4Plans available
YesFree option
2Hidden cost warnings

Pricing Plans

as of March 15, 2026
Four plans: Free, Growing Business, Advanced, Enterprise. Free plan supports 500 subscribers and 12,000 emails/month. Paid plans start at $10/mo for 500 contacts. Annual billing available. Consistently beats Mailchimp on price at equivalent list sizes. 30% nonprofit discount available. Counts active subscribers only — unsubscribed contacts do not count toward billing.
Free
$0
500 subscribers, 12,000 emails/month. MailerLite branding on emails. Basic automation (welcome emails). No A/B testing, no live chat.
  • 500 subscriber limit
  • 12,000 emails/month
  • Drag-and-drop editor
  • Landing pages and forms
  • Basic automation
  • AI subject line tools
Growing Business
$10
/mo · for 500 contacts. Scales: 1,000 = $15, 2,500 = $22, 5,000 = $32, 10,000 = $54. Unlimited emails. 3 users. 24/7 email support.
  • Everything in Free
  • Remove MailerLite branding
  • Unlimited monthly emails
  • Automation workflows
  • Newsletter templates
  • Auto resend
  • Dynamic emails
  • 3 users included
Advanced
$19
/mo · for 500 contacts. Unlimited contacts on higher plans. Adds Facebook custom audiences, promotion pop-ups, multiple automation triggers, custom HTML editor, live chat support.
  • Everything in Growing Business
  • Facebook custom audiences
  • Promotion pop-ups
  • Multiple automation triggers
  • Advanced segmentation
  • Custom HTML editor
  • Live chat support
  • Unlimited users
Enterprise
Quote
contact sales for high-volume senders. Custom SLA, dedicated onboarding, SSO, priority support.
  • Everything in Advanced
  • Dedicated onboarding
  • SSO
  • Custom SLA
  • Priority support
  • Custom traffic limits

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Transactional email requires MailerSend add-on
MailerLite handles marketing emails only. Transactional emails (order confirmations, password resets) require MailerSend, starting at $28/mo for 50,000 emails.
Spam and inbox placement testing not included
Unlike some competitors, MailerLite does not offer built-in inbox placement testing. You need a third-party tool like Litmus or GlockApps separately.

Negotiation Reality

What we know

MailerLite is highly transparent and self-serve — minimal negotiation at standard tiers. Annual billing saves ~17%. Nonprofits get 30% off. This is the best-value email marketing platform at most list sizes — if you are comparing against Mailchimp, MailerLite consistently wins on price and feature parity.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare MailerLite with alternatives

See how it stacks up against Mailchimp, Klaviyo, Kit.

Open Comparison Tool →

More Email Marketing Tools

Mailchimpusage-based

From $0

The most recognized name in email marketing — free plan, simple builder, and a brand that every small business knows.

Klaviyousage-based

From $0

The leading email marketing platform for ecommerce — deep Shopify integration, behavioral segmentation, and transparent pricing.

Kitusage-based

From $0

Previously ConvertKit — the email marketing platform built for creators, bloggers, and newsletter publishers.