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Marketing Automation

MoEngage Pricing

Insights-led customer engagement platform for mobile-first consumer brands — AI-driven cross-channel automation.

Quote OnlyVerified March 24, 2026Annual contracts onlyVisit MoEngage →
$999/moStarting price
3Plans available
NoFree option
2Hidden cost warnings

Pricing Plans

as of March 24, 2026 · annual pricing ⓘ
No public pricing on their website. All plans are quote-based and priced on Monthly Active Users (MAUs). Three tiers: Standard, Growth, Enterprise. Popular in ecommerce, travel, OTT, and fintech. Strong in APAC and India markets. Contact MoEngage sales for a quote.
Standard
Quote
Approx $999/mo for up to 10,000 MAUs. Core email, push notifications, in-app messaging, basic segmentation and analytics.
  • Email automation
  • Push notifications
  • In-app messaging
  • Basic segmentation
  • Standard analytics
  • Core journey builder
Growth
Quote
Approx $4,999+/mo. Adds unlimited segments, predictive AI (Sherpa), real-time personalization, advanced analytics.
  • Everything in Standard
  • Unlimited segments & journeys
  • Sherpa AI (predictive sending, content optimization)
  • Real-time personalization
  • Advanced analytics & cohorts
  • SMS & WhatsApp
  • Web push notifications
Enterprise
Quote
Custom pricing. Dedicated SLAs, custom AI models, HIPAA-eligible, advanced security, named account manager.
  • Everything in Growth
  • Custom AI models
  • HIPAA-eligible
  • Advanced security & compliance
  • Named account manager
  • Quarterly business reviews
  • Custom integrations

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
MAU-based pricing scales fast
Costs increase with MAU volume. Teams that grow their user base quickly can see costs jump from Standard to Growth pricing unexpectedly within a contract period.
SMS and WhatsApp are Growth tier and above
SMS and WhatsApp marketing channels are not available on Standard. Teams needing multi-channel from day one need to start at Growth pricing.

Negotiation Reality

What we know

MoEngage is more negotiable than US-based enterprise platforms. Annual commits and multi-year deals move the price. Competing quotes from Braze, Iterable, or Insider are effective leverage. MoEngage actively competes on price against Braze, especially for mid-market deals.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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See how it stacks up against HubSpot Marketing Hub, Marketo Engage, Agentforce Marketing.

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