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Marketing Automation

Omnisend Pricing

Email and SMS marketing automation built for ecommerce — all features included on all paid plans.

Usage-BasedVerified March 24, 2026Visit Omnisend →
$0Starting price
3Plans available
YesFree option
3Hidden cost warnings

Pricing Plans

as of March 24, 2026
Omnisend's key differentiator: all features are available on all plans (including Free) — cost only scales with contact volume and email send limits. Billed on "billable contacts" which includes both subscribers and non-subscribers who received automated messages (order confirmations, etc.) — so your billable count is typically higher than your subscriber count. 30% off first 3 months available for new subscribers.
Free
$0
Up to 250 reachable contacts (upload unlimited, reach 250). 500 emails/month. All features included. Omnisend branding on emails.
  • All Omnisend features
  • 250 contact reach limit
  • 500 emails/month
  • SMS & push notifications
  • Automation workflows
  • Segmentation
  • Omnisend branding on emails
Standard
$16
/mo · for up to 500 contacts, billed monthly. Scales automatically: 1,000 contacts ≈ $20/mo, 5,000 ≈ $65/mo, 10,000 ≈ $115/mo. Email credits = contact count × 12/month.
  • All features included
  • Email sends = 12x contact count/mo
  • Unlimited push notifications
  • 24/7 live chat support
  • Dedicated Account Expert ($400+/mo plans)
Pro
$59
/mo · for up to 2,500 contacts, billed monthly. Includes SMS credits equal to plan cost ($59 plan = $59 in SMS credits). Unlimited email sends.
  • Everything in Standard
  • Unlimited email sends
  • Included SMS credits = monthly plan cost
  • Advanced lifecycle reporting
  • Priority 24/7 support

Hidden Costs

3 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Billable contacts include non-subscribers
Omnisend counts non-subscribers who received automated messages (order confirmations, cart abandonment) as billable contacts. Your actual billing tier is often higher than your opted-in subscriber count.
SMS credits expire monthly on Pro
The included SMS credits on Pro (equal to your plan cost) reset monthly — unused credits do not roll over. If you don't send enough SMS to use them, you are overpaying for the Pro tier.
Contact tier upgrades are automatic
Your plan tier upgrades automatically each billing cycle if your billable contact count increases. There is no warning — monitor your contact count regularly.

Negotiation Reality

What we know

Omnisend is self-serve and largely non-negotiable at standard tiers. The 30% new subscriber discount runs for 3 months and is worth taking. Pro is only worth it if you send substantial SMS — if not, Standard is better value. Competing quotes from Klaviyo and ActiveCampaign are relevant at the $65+/mo range.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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