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Pipedrive Pricing

Sales-focused CRM built for pipeline visibility, simple, visual, and priced for SMBs.

Per SeatVerified July 11, 2026Visit Pipedrive →
$24/user/moStarting price
4Plans available
TrialFree option
2Hidden cost warnings

Pricing Plans

as of July 11, 2026
Lite
$24
/user/mo · billed monthly, no contract. Annual billing available at $14/user/mo.
  • Unlimited deals & contacts
  • Pipeline management
  • Email integration
  • Mobile app
  • Basic reporting
  • 400+ integrations
Growth
$49
/user/mo · billed monthly, no contract. Annual billing available at $39/user/mo.
  • Everything in Lite
  • Full email sync & tracking
  • Email sequences
  • Meeting scheduler
  • Workflow automation
Premium
$79
/user/mo · billed monthly, no contract. Annual billing available at $49/user/mo.
  • Everything in Growth
  • AI Sales Assistant
  • Revenue forecasting
  • Custom fields & reporting
  • E-signatures
  • LeadBooster and Projects included
Ultimate
$99
/user/mo · billed monthly, no contract. Annual billing available at $69/user/mo.
  • Everything in Premium
  • Unlimited automations
  • Custom onboarding
  • Security dashboard
  • No feature limits
  • Dedicated support

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

What trips people up about Pipedrive's pricing

Pipedrive is one of the most transparent CRM platforms on pricing, with all four tiers published and monthly billing available across the board. The main pricing decision is annual vs monthly, and which tier has the features your team needs. Unlike Salesforce or HubSpot, Pipedrive does not charge for onboarding and has no seat minimums.

Hidden Costs

2 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Add-ons cost extra
LeadBooster (chatbot + prospecting), Web Visitors, Campaigns (email marketing), and Smart Docs are all paid add-ons ranging from $7–$41/mo depending on company size.
Automation caps on lower tiers
Essential has no automation. Advanced caps at 30 active workflows per workspace, Professional at 60. Teams with complex sequences will hit these limits quickly.

Real-World Pricing Scenario

what you'll actually pay
Scenario: 5-rep sales team on Growth plan
List price
$2,940/yr (annual billing)
What you should pay
$2,940/yr (limited discount on standard plans)
How to get there

Pipedrive rarely discounts standard tiers for SMBs. The main savings lever is committing to annual billing, which saves roughly 20% vs monthly. For larger teams (20+ seats), reaching out directly for volume pricing is worth trying. Startups should ask about Pipedrive for Startups which offers a discount through recognized startup programs.

Negotiation Reality

What we know

Pipedrive is less negotiable than Salesforce or HubSpot on standard plans, pricing is fairly fixed for SMBs. Annual billing vs monthly is the main lever (~40% savings). Larger teams (20+ seats) can sometimes negotiate discounts directly.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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