Directory›Sales Engagement›Reply.io
Sales Engagement

Reply.io Pricing

Multichannel sales engagement platform — email, LinkedIn, calls, SMS, and WhatsApp sequences with a built-in B2B contact database.

Per SeatVerified March 24, 2026Visit Reply.io →
$0Starting price
4Plans available
YesFree option
3Hidden cost warnings

Pricing Plans

as of March 24, 2026
Reply.io has a free plan and four paid tiers. Pricing is per user, with annual billing saving ~17-20% vs monthly. The multichannel plan ($89/user/mo annual) is where most SDR teams land — it includes email, LinkedIn, calls, and SMS in one platform. A free 14-day trial is available on all paid plans. Note: LinkedIn automation carries risk of LinkedIn account restrictions — Reply.io is not liable for suspended accounts.
Free
$0
AI sequence generator, 200 data credits, sequence builder, Chrome extension. No email automation or sending — testing/evaluation only.
  • AI sequence generator
  • 200 data credits
  • Sequence builder (no sending)
  • Chrome extension
  • 14-day trial of paid plans available
Starter (Email)
$49
/user/mo · billed annually. Monthly billing ~20% higher. Email automation only — no LinkedIn, calls, or SMS. 1 mailbox, 5,000 data credits/mo.
  • Email sequences and automation
  • 1 connected mailbox
  • Email warmup (unlimited via MailToaster)
  • Anti-spam and deliverability tools
  • 5,000 data credits/mo
  • Basic CRM integrations
Multichannel
$89
/user/mo · billed annually. Monthly billing ~20% higher. Most popular plan. Includes email, LinkedIn, calls, SMS, and WhatsApp. 5 mailboxes, 10,000 data credits/mo.
  • Everything in Starter
  • LinkedIn automation (connection requests, messages)
  • Built-in cloud dialer
  • SMS outreach
  • WhatsApp messages
  • 5 connected mailboxes
  • Advanced analytics
  • Salesforce, HubSpot, Pipedrive integrations
AI SDR
$139
/user/mo · billed annually. Adds Jason AI SDR agent — fully automated prospecting, outreach, and meeting booking. Designed to act as an autonomous SDR.
  • Everything in Multichannel
  • Jason AI SDR agent
  • Automated prospect research
  • AI-powered reply handling
  • Autonomous meeting booking
  • AI personalization at scale

Hidden Costs

3 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
LinkedIn automation account risk
LinkedIn actively detects and restricts automated activity. Using Reply.io's LinkedIn automation can result in SDR LinkedIn accounts being suspended or restricted. This is an operational risk, not a direct cost — but account suspensions have downstream pipeline implications.
Data credits burn fast at volume
Reply's built-in B2B database is accessed via monthly data credits (5,000-10,000 depending on plan). High-volume prospecting teams exhaust these quickly and need a separate data provider, adding $200-1,000+/mo to the stack.
Monthly billing is significantly higher
Monthly billing runs ~20-25% more than annual. The $89/user Multichannel plan is ~$110/user/mo on monthly billing. Commit to annual if you plan to stay.

Negotiation Reality

What we know

Reply.io is more negotiable than it appears. The sales team is active and will discount for annual commits, team size, and competitive evaluations. Competing quotes from Klenty and Lemlist are effective leverage. The AI SDR tier is new and pricing may shift — worth asking about introductory rates. Agency plans offer volume pricing for multi-client setups.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

Compare Reply.io with alternatives

See how it stacks up against Outreach, Salesloft, HubSpot Sales Hub.

Open Comparison Tool →

More Sales Engagement Tools

Outreachquote-only

From $100/user/mo

The original enterprise sales engagement platform — sequences, dialing, deal management, and AI across the full outbound motion.

Salesloftquote-only

From $125/user/mo

Enterprise sales engagement platform — now part of Clari following a 2025 acquisition. Cadences, dialer, conversation intelligence, and pipeline management.

HubSpot Sales Hubper-seat

From $20/seat/mo

HubSpot's sales engagement layer — sequences, email tracking, dialer, and pipeline tools built natively into the HubSpot CRM.