Sales Intelligence
ZoomInfo Pricing
Enterprise-grade B2B contact database with deep firmographic intelligence.
~$15,000/yrStarting price
3Plans available
TrialFree option
5Hidden cost warnings
Pricing Plans
as of February 1, 2026Professional
~$15,000
/yr · annual contract, 1–3 users
- 5,000 bulk credits/year
- Contact & company search
- Basic CRM integrations
- Standard prospecting tools
- No mobile numbers
- No intent data
Advanced
~$25,000
/yr · annual contract
- 10,000 bulk credits/year
- 1,000 monthly user credits
- Mobile phone numbers
- Buyer intent signals
- Org charts
- Advanced integrations
Elite
~$40,000
/yr · annual contract
- Custom credit volume
- AI Copilot features
- Real-time buying signals
- AI-generated customer profiles
- Full suite access
- Dedicated support
Hidden Costs
5 itemsWhy this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Credit overages
Base plans include 5,000 credits. Additional credits cost $0.20–$0.60 each. Teams doing serious outreach burn through these quickly.
Global Data add-on
International contact coverage costs an additional $9,995/year. Not included in any base plan.
Intent data
Buyer intent signals require the Advanced tier or a paid add-on. Not available on Professional.
Renewal increases
Users consistently report 10–20% price increases at renewal. Auto-renewal clauses have a narrow cancellation window.
AI Copilot
New AI features require Elite tier or a separate purchase. Not bundled into lower plans.
Negotiation Reality
What we know
ZoomInfo is highly negotiable, especially at end-of-quarter. Discounts of 20–40% on list price are common. Multi-year commits unlock larger discounts. Competing quotes from Apollo or Cognism are effective leverage.
General tips
- —Ask at end-of-quarter — sales reps have monthly and quarterly targets
- —Get competing quotes before your first call
- —Ask specifically about first-year discounts vs. renewal rates
- —Request a multi-year rate even if you plan to buy one year
Compare ZoomInfo with alternatives
See how it stacks up against Apollo.io, Lusha, UpLead.