Conversational Intelligence Pricing

Conversational intelligence platforms record, transcribe, and analyze sales calls and meetings to surface coaching opportunities, deal risks, and performance insights. The category splits into two distinct tiers. Enterprise platforms — Gong ($1,200-2,400/seat/yr), Chorus (~$500-1,200/seat/yr), and Clari Copilot ($720-1,320/seat/yr) — offer deep deal analytics, pipeline intelligence, and AI coaching, all with no published pricing and annual contracts. SMB tools — Avoma ($19-79/user/mo), Fathom ($0-29/user/mo), Fireflies ($0-19/user/mo), and Otter ($0-20/user/mo) — focus on transcription, summaries, and CRM logging at accessible price points. The gap between enterprise and SMB pricing is enormous: a 10-person team pays roughly $17,000/yr for Gong vs $1,800/yr for Fireflies Business for overlapping core functionality.

Start with Fathom's free plan before paying for anything in this category. It covers call recording, AI summaries, and basic CRM logging for free — which is 80% of what most teams actually use from Gong. If you genuinely need deal health scoring, pipeline analytics, and structured coaching workflows, then evaluate Avoma first (transparent pricing, 50-70% cheaper than Gong) before defaulting to Gong. For enterprise teams, always negotiate Gong's platform fee — it is the most negotiable line item. Competing quotes from Chorus and Clari Copilot move Gong's price.