Email Marketing Pricing
Email campaigns, newsletters, and list management for businesses of every size.
Email marketing platforms help businesses send campaigns, automate lifecycle messages, and grow subscriber lists. The category spans a wide price range: MailerLite, Brevo, and AWeber offer transparent, subscriber-based pricing starting under $20/mo; Mailchimp and Constant Contact sit in the mid-tier but have drawn criticism for rising prices and shrinking free plans; Kit (formerly ConvertKit) dominates for creators and newsletter publishers; Klaviyo and ActiveCampaign lead for ecommerce and advanced automation; and Beehiiv has emerged as the go-to for media brands and paid newsletter operators. Note: several tools in this category (Mailchimp, Klaviyo, Brevo, Omnisend) are also listed under Marketing Automation — their Email Marketing entries focus purely on email campaign and list management use cases.
Most buyers overpay for email marketing by staying on Mailchimp out of familiarity. MailerLite offers nearly identical features at 50-70% lower cost at most list sizes — it's worth the 2-hour migration. For ecommerce, Klaviyo's behavioral segmentation pays for itself quickly. For creators and newsletters, Kit and Beehiiv both offer free tiers up to 2,500-10,000 subscribers — start free before paying. For any platform, the single most effective cost-control action is regular list hygiene: removing unsubscribed and inactive contacts before your billing cycle.
9 Email Marketing Tools
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The most recognized name in email marketing — free plan, simple builder, and a brand that every small business knows.
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The leading email marketing platform for ecommerce — deep Shopify integration, behavioral segmentation, and transparent pricing.
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Previously ConvertKit — the email marketing platform built for creators, bloggers, and newsletter publishers.
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The best value email marketing platform for small businesses — simple, affordable, and consistently rated #1 for ease of use.
From $12/mo
One of the oldest names in email marketing — simple, reliable, and purpose-built for traditional small businesses, nonprofits, and event organizers.
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Email marketing with built-in webinar hosting, landing pages, and conversion funnels — strong all-in-one value for SMB and mid-market.
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Newsletter-native email platform built for creators and media brands — the fastest growing publisher tool in 2024-2025.
From $12/mo
Email marketing with a strong focus on design quality and agency/multi-brand management — popular with agencies and marketing teams.
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One of the original email marketing tools, founded in 1998 — simple, reliable, and still trusted by hundreds of thousands of small businesses.