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Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 11, 2026.
| Clay | Lead411 | |
|---|---|---|
| Starting price | $185/mo | $900/user/yr |
| Pricing model | Credit-Based | Flat Rate |
| Free trial | ✓ Yes | ✓ Yes |
| Annual only | ✓ No | ✓ No |
| Plans | 3 tiers | 3 tiers |
| Hidden costs | 3 flagged | 4 flagged |
| Last verified | March 11, 2026 | March 16, 2026 |
Free plan available with 500 actions and 100 data credits/month. Clay uses two separate currencies: actions (for running workflows and waterfall enrichments) and data credits (for pulling contact/company data from providers). Both deplete independently.
Clay pricing is fairly fixed on self-serve plans. Enterprise contracts are negotiable with multi-year commits and volume. Competing quotes from ZoomInfo and Seamless are the most effective leverage on enterprise deals — similar price range makes the threat credible.
Lead411 is among the more negotiable tools in this category. A rep offered up to 5 users included in the $5,000 Blaze price — list rate is 1 user. Always ask before accepting. Multi-year contracts unlock meaningful discounts — 10% off per year on a 2-year deal, 20% off per year on a 3-year deal. They compete aggressively on price vs ZoomInfo and Apollo and offer contract buyout options in some cases.