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Pricing Comparison 2026

Cognism vs D&B Hoovers

Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 6, 2026.

Enterprise · Sales Intelligence

Cognism

From $3,600/user/yr

Quote Only · 2 plans

Enterprise · Sales Intelligence

D&B Hoovers

From $49/mo

Credit-Based · 2 plans

At a glance

	Cognism	D&B Hoovers
Starting price	$3,600/user/yr	$49/mo
Pricing model	Quote Only	Credit-Based
Free trial	— No	✓ Yes
Annual only	⚠ Yes	✓ No
Plans	2 tiers	2 tiers
Hidden costs	4 flagged	5 flagged
Last verified	March 6, 2026	March 11, 2026

Plan breakdown

Cognism

Both plans include up to 2,000 exports/views per user per month — but only 25 at a time. Bulk exports beyond 25 contacts require separate bulk export credits, purchased additionally.

Platinum

$3,600

/user/yr · 1-3 users at $3,600/user — drops to $3,000 (4-5 users) or $2,550 (6-10 users), annual only

Diamond

$5,400

/user/yr · 1-3 users at $5,400/user — drops to $4,800 (4-5 users) or $4,100 (6-10 users), annual only

D&B Hoovers

D&B Hoovers is currently piloting a credit-based model with unlimited seats. Pricing below reflects this pilot program — confirm current structure directly with a rep as terms may change.

Essentials

$49

/mo · month-to-month — or $529/yr with annual commitment

Enterprise

$5,000+

/yr · unlimited seats, annual contract — contact sales for custom volume

Hidden costs

Cognism — 4 flagged

Bulk exports cost extra — the 25-at-a-time cap is a real constraint

Both plans advertise 2,000 exports per user per month, but exports are capped at 25 contacts at a time. Pulling a list of 500 contacts requires 20 separate manual exports. Any bulk export beyond 25 at a time requires purchasing additional bulk export credits on top of your plan cost.

Bombora intent is Diamond-only

Intent data requires the Diamond tier at $5,400/user/yr minimum. Teams on Platinum have no intent signals.

Volume discounts only kick in at 4+ users

The $3,600 rate applies to 1-3 users. Pricing doesn't improve meaningfully until you hit 4 seats ($3,000/user) or 6 seats ($2,550/user). Small teams pay a significant per-user premium.

Annual contracts only

Cognism does not offer monthly billing. Minimum commitment is one year.

D&B Hoovers — 5 flagged

Company records cost credits too

Exporting a contact record also requires exporting the associated company record — at 1 additional credit. This only applies to the first contact exported from each company, but teams prospecting across hundreds of companies will burn through credits faster than the contact count alone suggests.

Add-on pricing is inconsistent

Bombora Intent and Website Visitor Tracking add-ons do not scale predictably with package size. Adding both to the 80k package costs $8,300; adding both to the 160k package costs $15,400 — roughly 2x more for the same features. Pricing appears to be based on perceived customer value rather than a consistent rate card. Negotiate these separately.

6% annual price increase is baked in

D&B Hoovers contracts include a 6% year-over-year rate increase by default. On a $16,700 base, that's an additional $1,000+ per year without adding a single credit or feature.

Pilot program risk

The Enterprise credit-based structure is described as a pilot program. Terms, credit allocations, and add-on pricing may change before or at renewal. Confirm current terms in writing before signing.

Renewal price uplift

Auto-renewal clauses are standard and enforced. They are typically triggered 30–60 days prior to end of term, though this varies by contract. A simple email to your rep immediately after signing saying "This is my notice of non-renewal" covers you if you're not ready to commit long-term.

Negotiation intel

Cognism

Cognism is negotiable at EOQ/EOY. Volume discounts are structured — push to commit to 6+ seats if you're close to a tier boundary to drop from $3,600 to $2,550/user on Platinum. Teams switching from ZoomInfo or Apollo have leverage. EMEA coverage is a genuine differentiator that limits price competition for internationally-focused teams.

D&B Hoovers

Multi-year terms are available and worth considering given the built-in 6% annual increase. A 3-year term gets you 10% off year 1, then 6% increases in years 2 and 3. A 5-year term gets you 20% off year 1, then 6% each year after. Run the math against your expected usage — the year 1 discount erodes quickly at 6%/yr. Competing quotes from ZoomInfo or Cognism are effective leverage. Negotiate add-ons separately from the base package.

Which should you choose?

The right choice depends on your team size, workflow, and priorities. A few context-specific scenarios:

If you need flexibility to cancel or adjust, D&B Hoovers offers month-to-month options — Cognism requires an annual commitment.

If you want to test before committing, D&B Hoovers offers a free trial — Cognism does not.

Data quality, deliverability, and coverage vary by region and use case — these comparisons are based on pricing structure only. Evaluate both tools on a trial before committing.

Full Cognism pricing →Full D&B Hoovers pricing →

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Cognism

D&B Hoovers

Starting price

$3,600/user/yr

$49/mo

Pricing model

Quote Only

Credit-Based

Free trial

— No

✓ Yes

Annual only

⚠ Yes

✓ No

Plans

2 tiers

Hidden costs

4 flagged

5 flagged

Last verified

March 6, 2026

March 11, 2026

Plan breakdown

Cognism

Both plans include up to 2,000 exports/views per user per month — but only 25 at a time. Bulk exports beyond 25 contacts require separate bulk export credits, purchased additionally.

Platinum

$3,600

/user/yr · 1-3 users at $3,600/user — drops to $3,000 (4-5 users) or $2,550 (6-10 users), annual only

Diamond

$5,400

/user/yr · 1-3 users at $5,400/user — drops to $4,800 (4-5 users) or $4,100 (6-10 users), annual only

D&B Hoovers

D&B Hoovers is currently piloting a credit-based model with unlimited seats. Pricing below reflects this pilot program — confirm current structure directly with a rep as terms may change.

Essentials

$49

/mo · month-to-month — or $529/yr with annual commitment

Enterprise

$5,000+

/yr · unlimited seats, annual contract — contact sales for custom volume

Hidden costs

Cognism — 4 flagged

Bulk exports cost extra — the 25-at-a-time cap is a real constraint

Bombora intent is Diamond-only

Intent data requires the Diamond tier at $5,400/user/yr minimum. Teams on Platinum have no intent signals.

Volume discounts only kick in at 4+ users

The $3,600 rate applies to 1-3 users. Pricing doesn't improve meaningfully until you hit 4 seats ($3,000/user) or 6 seats ($2,550/user). Small teams pay a significant per-user premium.

Annual contracts only

Cognism does not offer monthly billing. Minimum commitment is one year.

D&B Hoovers — 5 flagged

Company records cost credits too

Add-on pricing is inconsistent

6% annual price increase is baked in

D&B Hoovers contracts include a 6% year-over-year rate increase by default. On a $16,700 base, that's an additional $1,000+ per year without adding a single credit or feature.

Pilot program risk

The Enterprise credit-based structure is described as a pilot program. Terms, credit allocations, and add-on pricing may change before or at renewal. Confirm current terms in writing before signing.

Renewal price uplift

Negotiation intel

Cognism

D&B Hoovers

Which should you choose?

The right choice depends on your team size, workflow, and priorities. A few context-specific scenarios:

If you need flexibility to cancel or adjust, D&B Hoovers offers month-to-month options — Cognism requires an annual commitment.

If you want to test before committing, D&B Hoovers offers a free trial — Cognism does not.

Data quality, deliverability, and coverage vary by region and use case — these comparisons are based on pricing structure only. Evaluate both tools on a trial before committing.