LinkedIn Sales Navigator vs D&B Hoovers

D&B Hoovers is currently piloting a credit-based model with unlimited seats. Pricing below reflects this pilot program — confirm current structure directly with a rep as terms may change.

More negotiable than LinkedIn lets on. Annual billing gets a listed 10% off Core and 6% off Advanced — but you can likely negotiate more, especially on multi-seat deals. If you have an active subscription, go through the cancellation flow without actually cancelling — LinkedIn frequently offers a discounted rate to retain you. On free trials, cancelling before the trial ends often triggers a 50% off for 3 months offer. Advanced Plus is highly customizable — always contact sales directly.

Multi-year terms are available and worth considering given the built-in 6% annual increase. A 3-year term gets you 10% off year 1, then 6% increases in years 2 and 3. A 5-year term gets you 20% off year 1, then 6% each year after. Run the math against your expected usage — the year 1 discount erodes quickly at 6%/yr. Competing quotes from ZoomInfo or Cognism are effective leverage. Negotiate add-ons separately from the base package.