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Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 2, 2026.
| Lusha | Adapt | |
|---|---|---|
| Starting price | $449/yr | $490/yr |
| Pricing model | Credit-Based | Credit-Based |
| Free trial | — No | ✓ Yes |
| Annual only | ✓ No | ✓ No |
| Plans | 4 tiers | 3 tiers |
| Hidden costs | 4 flagged | 4 flagged |
| Last verified | March 2, 2026 | March 16, 2026 |
Credits are consumed per action: 5 credits per phone number, 1 credit per email, 1 credit per download/export.
Free plan available (25 email credits and 25 enrichment credits/month).
Scale tier pricing is negotiable. Volume credit discounts are available below the $0.06/credit list rate. A rep-quoted unlimited seats pilot at ~$5,000/yr has been offered — worth asking about if you have 18+ total users (12+ paid seats above the 6 free).
Adapt publishes pricing transparently, limiting negotiation on standard plans. The Custom tier is negotiable based on team size and volume commitment.
The right choice depends on your team size, workflow, and priorities. A few context-specific scenarios:
Data quality, deliverability, and coverage vary by region and use case — these comparisons are based on pricing structure only. Evaluate both tools on a trial before committing.