Directory›Compare›ZoomInfo vs D&B Hoovers

Pricing Comparison 2026

ZoomInfo vs D&B Hoovers

Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 6, 2026.

Enterprise · Sales Intelligence

ZoomInfo

From $3,000/yr

Quote Only · 4 plans

Enterprise · Sales Intelligence

D&B Hoovers

From $49/mo

Credit-Based · 2 plans

At a glance

	ZoomInfo	D&B Hoovers
Starting price	$3,000/yr	$49/mo
Pricing model	Quote Only	Credit-Based
Free trial	✓ Yes	✓ Yes
Annual only	⚠ Yes	✓ No
Plans	4 tiers	2 tiers
Hidden costs	6 flagged	5 flagged
Last verified	March 6, 2026	March 11, 2026

Plan breakdown

ZoomInfo

Basic

$3,000

/yr · 1 user, annual contract — cannot add users or credits

Professional

$14,995

/yr · annual contract, 1–3 users

Advanced

$21,995

/yr · annual contract

Elite

$32,995

/yr · annual contract

D&B Hoovers

D&B Hoovers is currently piloting a credit-based model with unlimited seats. Pricing below reflects this pilot program — confirm current structure directly with a rep as terms may change.

Essentials

$49

/mo · month-to-month — or $529/yr with annual commitment

Enterprise

$5,000+

/yr · unlimited seats, annual contract — contact sales for custom volume

Hidden costs

ZoomInfo — 6 flagged

Basic is a teaser tier

Basic is designed to get teams into the platform at a low entry point — full data functionality, but no ability to add users or credits. Once you outgrow the 2,000 credits or need a second seat, you move to Professional at $14,995/yr. There is no middle ground.

Credit overages

Credits are only spent when you export a contact — not when you view or search. Each exported contact costs 1 credit regardless of how many data points are included. Still, 2,000–5,000 credits goes fast for active outbound teams.

Intent data requires Advanced tier

Buyer intent signals are not available on Basic or Professional. You need Advanced ($21,995/yr) or Elite to access them — locking out the two lowest tiers.

Global Data add-on

International contact coverage is listed at $9,995/year and not included in any base plan. That said, it is one of the easiest discounts to get — a single ask has yielded as much as 75% off. Always negotiate this separately before signing.

Renewal increases

Users consistently report 10–20% price increases at renewal. Auto-renewal clauses are standard and enforced. They are typically triggered 30–60 days prior to end of term, though this varies by contract. A simple email to your rep immediately after signing saying "This is my notice of non-renewal" covers you if you're not ready to commit long-term.

AI Copilot

AI features require Elite tier or a separate purchase. Not bundled into lower plans.

D&B Hoovers — 5 flagged

Company records cost credits too

Exporting a contact record also requires exporting the associated company record — at 1 additional credit. This only applies to the first contact exported from each company, but teams prospecting across hundreds of companies will burn through credits faster than the contact count alone suggests.

Add-on pricing is inconsistent

Bombora Intent and Website Visitor Tracking add-ons do not scale predictably with package size. Adding both to the 80k package costs $8,300; adding both to the 160k package costs $15,400 — roughly 2x more for the same features. Pricing appears to be based on perceived customer value rather than a consistent rate card. Negotiate these separately.

6% annual price increase is baked in

D&B Hoovers contracts include a 6% year-over-year rate increase by default. On a $16,700 base, that's an additional $1,000+ per year without adding a single credit or feature.

Pilot program risk

The Enterprise credit-based structure is described as a pilot program. Terms, credit allocations, and add-on pricing may change before or at renewal. Confirm current terms in writing before signing.

Renewal price uplift

Auto-renewal clauses are standard and enforced. They are typically triggered 30–60 days prior to end of term, though this varies by contract. A simple email to your rep immediately after signing saying "This is my notice of non-renewal" covers you if you're not ready to commit long-term.

Negotiation intel

ZoomInfo

ZoomInfo is highly negotiable, especially at end-of-quarter. Discounts of 20–40% on list price are common. Multi-year commits unlock larger discounts. Competing quotes from Seamless or Clay are effective leverage. On the Global Data add-on ($9,995/yr list): a single ask has yielded discounts as high as 75% — always negotiate this separately before signing.

D&B Hoovers

Multi-year terms are available and worth considering given the built-in 6% annual increase. A 3-year term gets you 10% off year 1, then 6% increases in years 2 and 3. A 5-year term gets you 20% off year 1, then 6% each year after. Run the math against your expected usage — the year 1 discount erodes quickly at 6%/yr. Competing quotes from ZoomInfo or Cognism are effective leverage. Negotiate add-ons separately from the base package.

Which should you choose?

The right choice depends on your team size, workflow, and priorities. A few context-specific scenarios:

If you need flexibility to cancel or adjust, D&B Hoovers offers month-to-month options — ZoomInfo requires an annual commitment.

If you need more granular plan options, ZoomInfo offers 4 tiers vs D&B Hoovers's 2.

Data quality, deliverability, and coverage vary by region and use case — these comparisons are based on pricing structure only. Evaluate both tools on a trial before committing.

Full ZoomInfo pricing →Full D&B Hoovers pricing →

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ZoomInfo

D&B Hoovers

Starting price

$3,000/yr

$49/mo

Pricing model

Quote Only

Credit-Based

Free trial

✓ Yes

Annual only

⚠ Yes

✓ No

Plans

4 tiers

2 tiers

Hidden costs

6 flagged

5 flagged

Last verified

March 6, 2026

March 11, 2026

Plan breakdown

ZoomInfo

Basic

$3,000

/yr · 1 user, annual contract — cannot add users or credits

Professional

$14,995

/yr · annual contract, 1–3 users

Advanced

$21,995

/yr · annual contract

Elite

$32,995

/yr · annual contract

D&B Hoovers

D&B Hoovers is currently piloting a credit-based model with unlimited seats. Pricing below reflects this pilot program — confirm current structure directly with a rep as terms may change.

Essentials

$49

/mo · month-to-month — or $529/yr with annual commitment

Enterprise

$5,000+

/yr · unlimited seats, annual contract — contact sales for custom volume

Hidden costs

ZoomInfo — 6 flagged

Basic is a teaser tier

Credit overages

Intent data requires Advanced tier

Buyer intent signals are not available on Basic or Professional. You need Advanced ($21,995/yr) or Elite to access them — locking out the two lowest tiers.

Global Data add-on

Renewal increases

AI Copilot

AI features require Elite tier or a separate purchase. Not bundled into lower plans.

D&B Hoovers — 5 flagged

Company records cost credits too

Add-on pricing is inconsistent

6% annual price increase is baked in

D&B Hoovers contracts include a 6% year-over-year rate increase by default. On a $16,700 base, that's an additional $1,000+ per year without adding a single credit or feature.

Pilot program risk

The Enterprise credit-based structure is described as a pilot program. Terms, credit allocations, and add-on pricing may change before or at renewal. Confirm current terms in writing before signing.

Renewal price uplift

Negotiation intel

ZoomInfo

D&B Hoovers

Which should you choose?

The right choice depends on your team size, workflow, and priorities. A few context-specific scenarios:

If you need flexibility to cancel or adjust, D&B Hoovers offers month-to-month options — ZoomInfo requires an annual commitment.

If you need more granular plan options, ZoomInfo offers 4 tiers vs D&B Hoovers's 2.

Data quality, deliverability, and coverage vary by region and use case — these comparisons are based on pricing structure only. Evaluate both tools on a trial before committing.