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Sales Intelligence

Apollo.io Pricing

Sales intelligence and engagement platform with 275M+ contacts.

Per SeatVerified March 10, 2026Visit Apollo.io →
$59/user/moStarting price
3Plans available
YesFree option
4Hidden cost warnings

Pricing Plans

as of March 10, 2026
Apollo publishes pricing transparently. Basic and Professional are available month-to-month with no contract — annual billing saves 20%. Organization requires an annual contract with a minimum of 3 users.
Basic
$59
/user/mo · billed monthly, no contract. Annual billing: $49/user/mo.
  • 2,500 credits/mo
  • Export, mobile, and enrichment credits pooled
  • All email providers
  • Advanced search filters
  • Meeting scheduler
  • Email tracking
Professional
$99
/user/mo · billed monthly, no contract. Annual billing: $79/user/mo.
  • 4,000 credits/mo per user
  • Unlimited email credits (fair use)
  • US dialer and call recording
  • Unlimited sequences
  • A/B testing
  • 4,000 AI call recording mins/yr
Organization
$447
/mo · Annual contract required. Minimum 3 users at $149/user/mo billed monthly, or $4,284/yr ($119/user/mo) with annual billing. Volume discounts: 5% at 10 seats, 8% at 20 seats.
  • 6,000 credits/mo
  • International dialer
  • Advanced security (SSO)
  • Custom reports
  • 8,000 call recording mins
  • AI insights
  • Dedicated support

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

What trips people up about Apollo.io's pricing

Apollo's pricing looks affordable on paper, but credits are the hidden constraint. Each plan includes a monthly credit allocation that resets — unused credits don't roll over. Mobile numbers are rationed even on higher tiers (just 100/month on Professional), which surprises phone-heavy teams. The Organization tier is annual-only with a 3-seat minimum, meaning the jump from Professional ($99/mo) to Organization ($119/user/mo billed annually) is significant. Volume discounts at 10 and 20 seats exist but require negotiation — they're not applied automatically.

Hidden Costs

4 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Credits don't roll over
Unused credits expire at the end of each billing cycle. There is no rollover. Additional credits can be purchased at $0.15–$0.25/credit depending on volume.
Credits reset monthly with no rollover
Credits are pooled across export, mobile, and enrichment use cases. Basic includes 2,500/mo, Professional 4,000/mo, Organization 6,000/mo. Credits reset monthly with no rollover.
Dialer requires Professional tier
If your team calls prospects, you cannot use the basic plan. The US dialer is locked to Professional and above.
Seat reductions locked mid-term
You cannot reduce seats during your contract period. If your team shrinks, you still pay for all seats until renewal.

Real-World Pricing Scenario

what you'll actually pay
Scenario: 5-rep sales team on Professional plan, month-to-month
List price
$495/mo ($5,940/yr)
What you should pay
$395/mo annual ($4,740/yr)
How to get there

Switch from month-to-month to annual billing for an immediate 20% discount. For Organization tier with 5 seats, the 5% volume discount kicks in at 10 seats — negotiate to get it applied earlier. Apollo is self-serve at lower tiers so discounts are harder to get, but direct sales reps for Organization accounts have flexibility.

Negotiation Reality

What we know

Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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