Sales Intelligence
Apollo.io Pricing
Sales intelligence and engagement platform with 275M+ contacts.
$49/user/moStarting price
4Plans available
YesFree option
4Hidden cost warnings
Pricing Plans
as of February 1, 2026Free
$0
- 100 total credits
- Basic email sequences
- Chrome extension
- Gmail accounts only
- Limited search filters
Basic
$49
/user/mo · billed annually — $59/mo monthly
- 75 mobile credits/mo
- 1,000 export credits/mo
- All email providers
- Advanced search filters
- Meeting scheduler
- Email tracking
Professional
$79
/user/mo · billed annually — $99/mo monthly
- 100 mobile credits/mo
- 2,000 export credits/mo
- US dialer included
- Call recordings
- Unlimited sequences
- A/B testing
Organization
$119
/user/mo · billed annually — min. 3 users
- International dialer
- Advanced security (SSO)
- Custom reports
- 8,000 call recording mins
- AI insights
- Dedicated support
Hidden Costs
4 itemsWhy this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Credits don't roll over
Unused credits expire at the end of each billing cycle. There is no rollover. Pay-as-you-go top-ups are available at $0.025/credit.
Mobile credits are tightly rationed
Even on the Professional plan you get just 100 mobile credits per month. Phone-heavy teams will exhaust these quickly.
Dialer requires Professional tier
If your team calls prospects, you cannot use the basic plan. The US dialer is locked to Professional and above.
Seat reductions locked mid-term
You cannot reduce seats during your contract period. If your team shrinks, you still pay for all seats until renewal.
Negotiation Reality
What we know
Apollo is less negotiable than enterprise tools but annual discounts are automatic (20% vs monthly). Startup discounts available through their program.
General tips
- —Ask at end-of-quarter — sales reps have monthly and quarterly targets
- —Get competing quotes before your first call
- —Ask specifically about first-year discounts vs. renewal rates
- —Request a multi-year rate even if you plan to buy one year
Compare Apollo.io with alternatives
See how it stacks up against ZoomInfo, Lusha, UpLead.
More Sales Intelligence Tools
ZoomInfoquote-only
From ~$15,000/yr
Enterprise-grade B2B contact database with deep firmographic intelligence.
Lushacredit-based
From $22.45/user/mo
Verified B2B contact data with strong European coverage and GDPR compliance.
UpLeadcredit-based
From $74/mo
B2B lead generation with a 95% email accuracy guarantee.