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Sales Intelligence

D&B Hoovers Pricing

Dun & Bradstreet's sales intelligence platform with 500M+ company profiles and unmatched firmographic depth.

Credit-BasedVerified February 1, 2026Visit D&B Hoovers →
$49/moStarting price
2Plans available
TrialFree option
4Hidden cost warnings

Pricing Plans

as of February 1, 2026
Essentials
$49
/mo · monthly — or $529/yr (annual saves ~10%)
  • 150 credits/month
  • Company & contact search
  • 175+ search filters
  • Smart list building
  • Real-time trigger alerts
  • 7-day free trial
Enterprise
Custom
annual contract — contact sales
  • Custom seat count & credit volume
  • Buyer intent data (Bombora)
  • Visitor intelligence
  • D&B Custom Intent data
  • Corporate family trees & org charts
  • Full API access
  • CRM integration (Salesforce, Dynamics)
  • Analyst research & industry forecasts

Hidden Costs

4 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Credits charged for bad data
Credits deduct even when the phone number returned is inactive or belongs to someone who left years ago. Users frequently report burning credits on outdated or unverified numbers with no recourse.
Essentials is not a working plan
150 credits per month is roughly 5 contacts per day. Any team doing real outbound will exhaust this within days. Essentials functions as an extended trial, not a production plan.
Renewal price uplift
D&B Hoovers contract terms reference up to 5% annual price increases at renewal. Enterprise contracts have narrow cancellation windows.
Intent data is enterprise-only
Bombora intent, visitor intelligence, and analyst research require an Enterprise contract. The $49/mo Essentials plan gets none of these differentiating features.

Negotiation Reality

What we know

D&B Hoovers Enterprise is negotiable, especially for teams switching from ZoomInfo. Multi-year commitments and year-end timing improve leverage. D&B's legacy brand makes them confident on price, but competition creates room.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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