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Sales Intelligence

Lusha Pricing

Verified B2B contact data with strong European coverage and GDPR compliance.

Credit-BasedVerified March 2, 2026Visit Lusha →
$49.90/moStarting price
4Plans available
YesFree option
4Hidden cost warnings

Pricing Plans

as of March 2, 2026
Credits are consumed per action: 5 credits per phone number, 1 credit per email, 1 credit per download/export. On annual plans, credits are allocated upfront for the full year rather than monthly.
Starter
$49.90
/mo · billed monthly. Annual billing: $37.45/mo ($449.40/yr).
  • 400 credits/mo
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
  • Browser extension
  • Basic CRM integrations
Pro
$69.90
/mo · billed monthly. Annual billing: $52.45/mo ($629.40/yr). 2 seats included.
  • 600 credits/mo
  • Credits roll over up to 2x
  • 2 seats included
  • API access
  • CSV enrichment
  • Signals
  • Automated workflows
Premium
$399.90
/mo · billed monthly. Annual billing: $299.95/mo ($3,599.40/yr). 5 seats included.
  • 3,400 credits/mo
  • Credits roll over up to 2x
  • 5 seats included
  • API Advanced
  • Team management
  • Credit allocation
  • 5 buying intent topics, unlimited results
Scale
Credits + users
seats 1-6 free, $450/seat/yr at 7+, credits billed separately
  • Seats 1–6 included at no charge
  • $450/seat/yr for seat 7 and above
  • At 18+ total users (12+ paid seats above the free 6), the ~$5,000/yr unlimited pilot becomes cheaper — ask your rep
  • Credits purchased separately from $0.06/credit
  • Volume credit discounts available
  • SSO, dedicated CSM, custom integrations

Prices shown reflect first-hand vendor research, third-party procurement data, and publicly available information as of the date noted. Actual pricing may vary based on contract size, negotiation, and vendor discretion. How we research pricing →

Hidden Costs

4 items
Why this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Seats and credits billed separately
On the Scale tier, the first 6 seats are free. Seat 7 and above cost $450/seat/yr — a 10-person team pays $1,800/yr in seats (4 paid seats). Credits are purchased on top of that.
Phone numbers cost 5x more than emails
1 credit reveals an email. 5 credits reveal a phone number. 1 credit to export to CRM. A team doing phone-heavy outreach burns through credits significantly faster.
Intent data gating
Bombora-powered intent signals are only available on Premium and above. Not accessible on Pro.
Annual plan credit reset
On annual plans, all credits are issued upfront. Any unused credits at year-end are lost — no rollover.

Negotiation Reality

What we know

Scale tier pricing is negotiable. Volume credit discounts are available below the $0.06/credit list rate. A rep-quoted unlimited seats pilot at ~$5,000/yr has been offered — worth asking about if you have 18+ total users (12+ paid seats above the 6 free).

Negotiation intel is based on first-hand vendor research conducted by the SBB team, third-party procurement data, and community-reported contract outcomes. Individual results vary. Discounts are not guaranteed.

General tips
  • —Ask at end-of-quarter — sales reps have monthly and quarterly targets
  • —Get competing quotes before your first call
  • —Ask specifically about first-year discounts vs. renewal rates
  • —Request a multi-year rate even if you plan to buy one year

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