Sales Intelligence
Lusha Pricing
Verified B2B contact data with strong European coverage and GDPR compliance.
$22.45/user/moStarting price
4Plans available
YesFree option
3Hidden cost warnings
Pricing Plans
as of February 1, 2026Free
$0
- 70 credits/month
- Browser extension
- Basic CRM integrations
- Email addresses
- Basic search filters
Pro
$22.45
/user/mo · billed annually — $29.90/mo monthly
- 3,600 credits/year
- Phone numbers
- Bulk contact reveal
- CSV export
- All CRM integrations
- Email sequences
Premium
$52.45
/user/mo · billed annually — $69.90/mo monthly
- 9,600 credits/year
- Intent data (Bombora)
- Job change alerts
- Technographics
- API access
- Advanced analytics
Scale
Custom
contact sales
- Unlimited contacts (fair use)
- Team credit controls
- SSO
- Dedicated CSM
- Custom integrations
- DNC screening
Hidden Costs
3 itemsWhy this matters
The advertised starting price is rarely the price you pay at scale. These are the costs buyers most commonly encounter after signing — ones that aren't prominently disclosed on the pricing page.
Credit asymmetry
1 credit reveals an email address. 10 credits reveal a phone number. A team doing phone outreach burns through credits 10x faster than one doing email-only.
Intent data gating
Bombora-powered intent signals are only available on Premium and above. Not accessible on Pro.
Annual plan credit reset
On annual plans, all credits are issued upfront. Any unused credits at year-end are lost — no rollover.
Negotiation Reality
What we know
Lusha publishes its pricing transparently, which limits negotiation leverage. Volume deals on Scale plan are negotiable.
General tips
- —Ask at end-of-quarter — sales reps have monthly and quarterly targets
- —Get competing quotes before your first call
- —Ask specifically about first-year discounts vs. renewal rates
- —Request a multi-year rate even if you plan to buy one year
Compare Lusha with alternatives
See how it stacks up against ZoomInfo, Apollo.io, UpLead.