Loading…
Side-by-side pricing breakdown, hidden costs, and negotiation intel for both tools. Verified March 11, 2026.
| Clay | D&B Hoovers | |
|---|---|---|
| Starting price | $185/mo | $49/mo |
| Pricing model | Credit-Based | Credit-Based |
| Free trial | ✓ Yes | ✓ Yes |
| Annual only | ✓ No | ✓ No |
| Plans | 3 tiers | 2 tiers |
| Hidden costs | 3 flagged | 5 flagged |
| Last verified | March 11, 2026 | March 11, 2026 |
Free plan available with 500 actions and 100 data credits/month. Clay uses two separate currencies: actions (for running workflows and waterfall enrichments) and data credits (for pulling contact/company data from providers). Both deplete independently.
D&B Hoovers is currently piloting a credit-based model with unlimited seats. Pricing below reflects this pilot program — confirm current structure directly with a rep as terms may change.
Clay pricing is fairly fixed on self-serve plans. Enterprise contracts are negotiable with multi-year commits and volume. Competing quotes from ZoomInfo and Seamless are the most effective leverage on enterprise deals — similar price range makes the threat credible.
Multi-year terms are available and worth considering given the built-in 6% annual increase. A 3-year term gets you 10% off year 1, then 6% increases in years 2 and 3. A 5-year term gets you 20% off year 1, then 6% each year after. Run the math against your expected usage — the year 1 discount erodes quickly at 6%/yr. Competing quotes from ZoomInfo or Cognism are effective leverage. Negotiate add-ons separately from the base package.